Eilers & Krejcik Gaming, Brian Christopher Slots Launch Research Partnership, Players’ Choice Award

Eilers & Krejcik Gaming (EKG), the leader in market research and data analytics for the casino industry, and Brian Christopher Slots (BCSlots), the leading brand in the gaming influencer space, announced a strategic player research and data analytics partnership.

The collaboration, titled “State of The Slot Player,” bridges a major gap in gaming analytics by marrying EKG’s machine-level performance data with large-scale player sentiment data gathered directly from BCSlots’ extensive audience channels.

As part of the agreement, BCSlots becomes EKG’s exclusive slot-influencer partner for direct consumer-level player research, and EKG receives a unique research partner designation across BCSlots digital properties and events.

The partnership stretches beyond data collection and player insights at an unprecedented scale, into industry recognition and media collaboration.

• State of The Slot Player: A comprehensive, co-branded research report will be jointly published and distributed throughout EKG’s operator and supplier partner network, giving game developers and casino decision-makers a statistical look at what makes modern players tick.

• Players’ Choice Award: A new consumer-voted category will hit the stage at the annual EKG Slot Awards Show in Las Vegas, recognizing the year’s slot titles that player audiences are most passionate about, presented live by Brian Christopher.

• Media & Podcast Integration: Research findings will be amplified via BCSlots media channels including FlipTheSwitch.com, and featured on EKG’s Bonus Round podcast, including special appearances by BCSlots guests dedicated to breaking down the insights.

“This partnership allows us to combine hard machine analytics with authentic player voices,” said Todd Eilers, co-founder of Eilers & Krejcik Gaming. “We now get to layer our quantitative data with qualitative insights from the highly engaged, organic audience developed by BCSlots.”