Brightstar Pens Instant Tickets Deal with California Lottery
Brightstar Lottery has signed a long-term instant ticket printing and related services contract with the California Lottery.
Under the deal, the lottery will have access to Brightstar’s entire instant ticket content and innovations portfolio. This will include a range of games and Brightstar’s patented print and design technology. Brightstar will also provide marketing services, game development and analytics.
Brightstar said that the partnership will run for a period of six years. The contract was awarded following a competitive procurement process.
Long-Term Brightstar-California Lottery Partnership
The new agreement will extend a partnership between Brightstar and California Lottery that stretches back several years. The lottery worked with IGT and its global lottery business prior to the rebrand to Brightstar in June last year.
“The California Lottery and Brightstar have partnered closely throughout the years to develop numerous successful innovations, including one of the lottery’s highest-indexing games, the first $20 limited-tier game,” said Scott Gunn, chief operating officer, North America Lottery at Brightstar.
“We are excited to continue providing player-favorite games through our new contract. We will also introduce new instant ticket offerings to Scratchers players in California, while simultaneously supporting the Lottery and its mission to generate supplemental funds for public education.”
The deal came after Brightstar also secured a contract this week to operate a new lottery in São Paulo through a joint venture with Scientific Games.
