Brightstar Launches Cash Pop with Pennsylvania Lottery
Brightstar Lottery has announced the launch of its Cash Pop draw-based game with the Pennsylvania Lottery.
Cash Pop has four daily drawings at several price points including $1, $2, $5, $10 and $20. Brightstar said it is the first lottery to launch with a $20 price point in place
Also according to Brightstar, Cash Pop allows players to strategize their wager and create a personalized experience each time they play.
“Building on our strong momentum to expand the reach of our exciting, proprietary game, we are thrilled that Brightstar’s Cash Pop game is now live with the innovative Pennsylvania Lottery,” said Scott Gunn, chief operating officer North America Lottery at Brightstar.
“The Cash Pop game has proven successful throughout the U.S. Now, the Pennsylvania Lottery can generate more funds for programs that benefit older residents with simple and flexible gameplay features that players enjoy.”
Pennsylvania Joins Other Lotteries in Launching Cash Pop
Pennsylvania will become the 17th state in the U.S. to make Cash Pop available to players. Drew Svitko, executive director of the Pennsylvania Lottery, said the game will engage new players.
“Brightstar’s Cash Pop game will enhance the Pennsylvania Lottery’s draw-game portfolio and engage new players with its easy-to-play game mechanics,” Svitko said.
“We believe the game’s personalized gameplay experiences will resonate with our players and enable us to generate more funds for programs that benefit older Pennsylvanians.”
Brightstar Lottery is the new name for IGT’s global lottery business after a rebrand in June.
