Beyond Free-Play: The ROI of Trophy-Value Rewards

This edition of the GGB Supplier Showcase highlights the latest trends and developments from the loyalty experts at Rymax. Jess Marquez, U.S. news editor for iGaming Business, is joined by Paul Gordon, senior vice president of sales for Rymax, to talk about macroeconomic impacts on the loyalty space, the balance of free play and redemption and the company’s plans for the rest of this year and beyond.