Bally’s Advances with $156.6 Million Land Purchase for Bronx Casino
Bally’s has completed a pivotal land purchase on waterfront parkland in the Bronx, taking a formal step toward its proposed $4 billion casino resort at Ferry Point Park.

Key Takeaways:
- Bally’s land purchase for nearly $157 million for a major Bronx casino resort
- Project includes a gaming hall, hotel, and entertainment venue overlooking East River
- Political and zoning challenges could affect construction timelines and approvals
The company paid about $156.6 million for nearly 16-20 acres that include the golf course clubhouse, parking and adjacent roadways that will serve as the main approach to the complex.
The acquisition, which closed 13 Feb, also included a roughly $4.6 million easement permitting construction access and infrastructure work. It transfers control of the Trump-era golf course, now operated as Bally’s Links, to the developer, per Casino.org.
Bally’s must begin construction within roughly 18 months and is targeting a late-summer groundbreaking, subject to zoning approval.
The company has also recently acquired Sam’s Town in Shreveport following an agreement with the former owner, Boyd Gaming.
The Neighbourhood Effect
The proposal previously cleared a Community Advisory Committee vote and advanced in other local reviews, but the City Council voted against the rezoning needed to proceed; the veto by then-Mayor Eric Adams later revived the plan. Local opposition and member deference on land-use decisions continue to complicate the timeline even as state licensing processes move forward.
Bally’s plans a roughly 500,000-square-foot gaming hall, a 500-room hotel and a 2,000-seat entertainment venue overlooking the East River.
The company has pledged more than $160 million for park and neighborhood improvements.
