Aristocrat Interactive Delivers New Player-Centric Experience to Cliff Castle Casino

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Aristocrat Interactive announced the rollout of new player-centric solutions to Cliff Castle Casino Hotel, located in Camp Verde, Arizona, as part of a recent deal under its Gaming Systems division.

As part of the deal signed in December, Cliff Castle Casino Hotel will be adding Aristocrat Interactive’s player mobile app, PlayerMax, as well as its Mobile nCompass cardless solution, One Link progressive management solution and Oasis Loyalty suite of products.

“Cliff Castle Casino Hotel has been a valued customer of Oasis, our comprehensive casino management system, for over two decades now,” said Kristen Jones, VP of sales for Aristocrat Interactive Gaming Systems. “We take great pride in being a trusted provider of products that support casino operations, while also keeping the player experience top of mind.”

These additional products will enable Cliff Castle Casino Hotel to push real-time progressive data to marquee video displays and electronic gaming machines on the floor through One Link. Separately, the Oasis Loyalty suite of products will allow for advanced campaign management and enterprise-wide tier management, ultimately leading to operation efficiencies and strengthened player retention.