Affinity Interactive Details Upgrades at Primm Valley

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Omnichannel media, online and gaming operator Affinity Interactive has revealed a series of new and updated amenities at Primm Valley Resort & Casino in Nevada.

Designed to improve the guest experience, the upgrades have been made across several areas, including outside the venue.

These include 600 renovated rooms and suites, a buffalo-shaped pool and 25,000 square feet of convention and event space.

Guests can also now enjoy two new dining concepts, The Diner and The Saloon. These will be in addition to two travel centers with fast food options, roadside refreshments and electric vehicle charging.

In addition, Affinity has placed a three-sided LED advertising sign at mile marker 1 on Interstate 15, measuring almost 100 feet high and 60 feet wide.

New Attractions at Primm Valley

Meanwhile, Affinity has announced several new attractions at the venue. Among these is the Bonnie & Clyde Car Exhibition, with the duo’s iconic getaway car now on display next to The Saloon.

Elsewhere, Primm Valley will commence its fall entertainment program starting August 30. This will begin with a show by Grupo Cañaveral.

Guests can also enjoy live performances each Friday and Saturday at The Saloon. In addition, a new Lotto Store will open at the property.

“For decades, Primm Valley has served as an iconic destination for guests seeking a high-value resort and casino getaway,” Affinity CEO Scott Butera said. “Our latest upgrades honor that legacy while reintroducing this property to travelers from California, Nevada, and beyond.

“From refreshed rooms and expanded dining options to an unmissable fall event lineup, this transformation blends the character of the original Primm Valley with modern amenities and experiences that capture the value, mystique and excitement that made Las Vegas famous.”