Fine Point Promotes Executives

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The Fine Point Group, a leading casino consulting and management firm announced the promotion of two key executives.

Steve Dahle was named senior vice president of relationship marketing, and Marlene Reyes was named senior vice president of loyalty marketing and system architecture practice. Both were formerly senior associates at the firm.

Before joining the Fine Point Group, Dahle spent more than 12 years at Harrah’s Entertainment, where he served as regional vice president of direct marketing, and was responsible for over $1 billion in annual revenue.

Reyes also was formerly with Harrah’s, where she led the rollout of the Total Rewards national player’s club across new properties. Since joining the firm, she has managed a number of major loyalty strategy projects, including a property on the Las Vegas Strip, a multi-property riverboat operator, a Native American casino operator in the Pacific Northwest and one property outside the U.S.