4ThePlayer Lands UK Retail Deal with Entain
Slot studio 4ThePlayer has reached an agreement with Entain to launch a range of its games across the group’s UK retail estate.
The initial rollout will focus on 4 Fantastic Fish and 3 Lucky Leprechauns. Both titles were previously only available to players gambling online with 4ThePlayer operator partners.
The deal is planned to expand over time, with additional 4ThePlayer titles planned to launch with Entain. This, the developer said, will ensure a “steady” pipeline of familiar, player-tested content for Entain’s retail customers.
Reflex Gaming, an omnichannel supplier of both games and gambling machines, supported 4ThePlayer and Entain with the initial launch
4ThePlayer Games a ‘Good Fit’ for Entain Shops
Entain owns and operates the Ladbrokes, Coral and Gala retail brands in the UK. It did not disclose which shops will offer the content.
“4ThePlayer has built a strong reputation for creating engaging, player-focused content, and we’re pleased to be bringing titles such as 4 Fantastic and 3 Lucky Leprechauns into our UK retail estate,” said Matt Stadius, Entain’s director of retail gaming.
“Both games have already proven their appeal online, making them a good fit for our shop customers.”
Chris Ash, founder and managing director of 4ThePlayer, added: “Partnering with Entain to bring multiple 4ThePlayer titles into their UK retail estate is a key part of our retail strategy. 4 Fantastic Fish and 3 Lucky Leprechauns have both performed strongly online, particularly in the UK, making them a natural starting point for this exciting new project.”
