Sports betting has been the buzzword at G2E the last several years, and now that it’s fully legal in the U.S., dozens of companies are vying for a piece of the pie. Casinos have a real need for expertise in sportsbook operations, since most of them outside Nevada haven’t had any experience in accepting bets.
Global Gaming Expo is the perfect opportunity for sports betting companies to demonstrate their products and services to potential clients, and the G2E conference program will focus on many cutting-edge ideas and innovative developments.
But the leading sports betting suppliers have already gotten a jump on the game, and can provide understanding of the market as it grows and develops.
IGT has the back-end technology that processes bets and connects all the information on the betting channels (over-the-counter, mobile, kiosks, etc.). The company has joined forces with outfits like DraftKings and FanDuel, which have customer-facing services like odds-making.
One of IGT’s contributions to this space is the Miosk, technology powering mobile kiosks that states are likely to adopt. Just as individual televisions help customers follow their favorite tracks at a book, Miosk will let them bet right at their seats. It provides the technology of sports betting inside a device like an Android or tablet. Miosk can be installed on the edges of an armchair, for instance.
IGT mobile-kiosk technology enables cash betting on personal mobile devices within casino sportsbooks. Casinos can maximize their sports betting revenues without big investments in self-service terminals.
Miosk uses sports betting vouchers with the same or higher level of security, auditability and control as TITO does for slots and single-transaction bet slips do for self-service and OTC sports betting.
Miosk was slated for a field trial early in July in Mississippi with widespread deployment before the football season. IGT officials believe it can address an overlooked aspect of the wagering menu.
“In-play betting is significant, but not nearly as big as it should be,” says IGT Vice President of Sports Betting Charles Cohen. “It takes too long to place a bet, even if you have a self-service kiosk, because you still have to get up and go to the machine. There are a lot of forecasts out there about how big the sports-betting impact will be. I’m not a forecaster, but every prediction I see has a lot of zeroes.”
IGT continues its role as a prominent early force in the post-PASPA world. The company forged tech agreements not only with FanDuel and Draft Kings but other brands, including MGM and Boyd. It powered the first lottery to add sports betting in Rhode Island, has gained deployment in six regulated states, and thrived with its PlayDigital omni-channel PlayShot sports betting platform, a market-ready solution for operators looking to enter the U.S. sports betting market.
The “50-state solution” emerged in 2018 as the leading B2B sports betting platform, and is leveraged by commercial, tribal, lottery and racetrack operators.
Scientific Games also has a significant footprint in the sports-gaming realm.
For operators who need a full-service, managed sportsbook, OpenSports technologies work together as one to create a virtual plug-and-play solution.
In particular, Open Accelerate is a great benefit to those customers. Scientific Games takes on the daily aspects of running a sportsbook, leveraging expertise of global teams with many years of combined sportsbook experience to maximize impact for operators.
Further underpinning the strength and growth of OpenSports, Scientific Games will showcase its Match HQ scoreboards feature at G2E. Match HQ packages event updates, game scores, betting information and more to give players a 360-degree view of the operator’s sports betting offerings. Also on display will be self-service betting terminals tailored for the U.S. market, and a retail companion app that bridges the gap between retail and online for sports bettors.
Scientific Games’ OpenSports product suite allows operators to select the technologies and solutions that will best serve their audience and drive engagement with their sportsbooks.
- OpenBet remains the core sports betting technology solution, the backbone for sportsbook operations, using Scientific Games’ proprietary betting engines tested for scale in global sporting events.
- OpenPlatform provides world-class, fully compliant player account, wallet services and functionality.
- OpenTrade, powered by Don Best Sports, offers 360-degree managed trading services including pricing, odds and feeds.
- OpenEngage powers sportsbook operators with player-focused flexible and innovative interfaces for digital (mobile apps, mobile web and desktop) and retail (SSBT, EPOS and Content Display).
- OpenAccelerate helps operators implement, manage and run their day-to-day sportsbook business. A team of experienced industry personnel designs and executes critical strategy to drive acquisition, retention and player engagement.
Enjoying a Big Year
Kambi is a provider of premium sports betting services to licensed B2C gaming operators. Its services encompass a broad offering from front-end user interface through to odds-compiling, customer intelligence and risk management, built on an in-house-developed software platform.
Kambi’s customers include 888 Holdings, ATG, DraftKings, Greenwood Gaming & Entertainment, Kindred Group, LeoVegas, Mohegan Gaming & Entertainment and Rush Street Interactive.
Kambi’s prosperous 2019 included its announcement that it had entered into an exclusive, long-term sportsbook partnership agreement with Penn National Gaming Inc., the largest regional gaming operator in North America.
Penn National, which operates more than 40 gaming facilities across 19 states, will integrate the Kambi Sportsbook platform ahead of an on-property and online rollout in jurisdictions with active sports betting legislation. Legal sports bets are currently active or pending in at least eight states where Penn National operates a gaming property.
The first launches in the Kambi-Penn National agreement were scheduled to take place in Q3 2019, initially focusing on Penn National’s brick-and-mortar casinos in Iowa and Indiana, with online to follow in 2020.
The deal gives Penn National access to Kambi’s highly flexible and empowering technology, enabling the operator to develop a proprietary front-end and differentiated sports wagering experience. Penn National also selected Kambi for its multi-channel capability, expertise in trading and risk management, record of delivery and commitment to integrity and corporate probity.
The agreement with Penn National represents Kambi’s fourth customer signing in 2019, following partnerships with mybet, Mohegan Gaming & Entertainment and BetWarrior. Kambi recently delivered another U.S. market first when it processed New York’s first legal sports wager at Rivers Casino & Resort Schenectady.
BetConstruct is an international online sports betting and data provider.
As a leading technology provider to the betting industry, BetConstruct offers its partners the opportunity to benefit from exceptional video streaming packages.
The company’s Live Sports Video Streaming is a great feature supporting the global sports events, and an excellent tool for enhancing player engagement, company officials say.
BetConstuct has been providing video streaming to its operators for about six years. The company offers 11,500 unique live videos per month including more than 9,000 esports. Its sports coverage includes 15 types of sports, including futsal, basketball, volleyball, table tennis, Handball, Mini Football, Ice Hockey, Beach Soccer, Beach Volleyball, eFootball, eBasketball, Mortal Kombat and Street Fighter.
The Feed Construct video streaming package is supported in both desktop and mobile channels, and is available for all kinds of solution types, including operators doing white-label, turnkey or API operations.
Smart Data Solutions
Founded in 2000, Betgenius is a leading provider of sophisticated data-driven software to regulated sportsbook operators. Its multi-award-winning technology is built to help partners maximize their performance through a turnkey platform, outsourced trading and digital marketing solutions.
Betgenius’ bespoke solutions empower operators to take total control of their brands and trading strategies in order to create unique propositions, drive operational efficiency and boost profits.
According to company documents, Betgenius employs more than 1,000 staff globally, including more than 100 in the United States and 300 in Latin America.
The company says it is the world’s leading in-game specialist, working with more than 150 operators to provide real-time odds across all major sports.
The Genius Sports Media division provides betting and gaming brands with a whole suite of digital marketing services to personalize their ad campaigns. The company works with more than 100 gaming brands.
Among its major professional-sports league partners are the NBA, NCAA and Premier League in a total of more than 500 leagues and federations.
The dawn of a lucrative sports-wagering era builds anticipation for the G2E Sports-Betting Symposium
Leaders from all walks of the ascending legalized sports betting industry—bookmakers, vendors, regulators and operators—will energize a high-profile industry summit at the G2E Sports-Betting Symposium.
What better time to assemble this power-brokering lineup than in the middle of the NFL and college football seasons, baseball playoffs and the launch of another NHL campaign?
Sports betting was delayed by years of legal wrangling with professional sports franchises before being enabled by the courts in 2018. This stage will include officials who have launched innovations, handled regulations, upgraded security and otherwise fast-tracked the post-PASPA world.
Technology converging with online capabilities and the in-game wagering phenomenon have elevated the capabilities of legal wagering. The results, coupled with the race to produce the next hot product, will enliven this gathering of industry all-stars.
The seminar’s lineup is full of winners. Here are just some of them. These sessions are tentative and subject to change. For up-to-date information on times, dates and speakers, please view the G2E app.
October 15 • 11 a.m. – Noon, Special Events Stage
Federal, Tribal and State Specific Update on Sports Betting Rollout in USA
Hot topics include Delaware’s conservative approach to implementing single-game sports betting (limited venues/providers), which built on the existing parlay sports betting structure. What could it mean for mobile/online sports betting still under consideration? The keys to successful implementation of sports betting—clear regulations, background/licensing, training, and proper supervision—also will be analyzed. This session offers an intensive look at the crossroads of sports betting, government relations and regulations. Parlays and mobile-sports wagering are considered valued wild cards in the gaming horizon. Maximizing their impact will be essential to gaming operators.
Moderator: Chris Cylke, Vice President of Government Relations, American Gaming Association
Speakers: Vic Salerno, President, USBookmaking Lt.
Robert Wallace, Deputy Director, Delaware Division of Gaming Enforcement
October 15 • 2:00 p.m. – 2:45 p.m., Special Events Stage
Post PASPA: Efficient and Secure Payment Strategies
Post-PASPA sports betting is accelerating in the U.S. and, as additional states continue to regulate the vertical, operators are realizing the importance of developing a broad and streamlined payment strategy to maximize player acquisition and retention. Join a team of experts from Golden Nugget, Paysafe, Visa and Worldpay to discuss the major payment challenges to date, players’ payment preferences (credit cards, digital wallets, prepaid online cards, and online cash), current trends, and updates on fraud and risk. The panel will forecast what’s next for U.S. iGaming and the payments space in 2020 and beyond.
Moderator: Joseph Pappano, Senior Vice President & Managing Director, Worldpay
Speakers: Neil Erlick, Executive Vice President of Business Development, Paysafe Group
Christopher Granger, U.S. Gaming & Lottery Lead, Visa, Inc.
Thomas Winter, Senior Vice President & General Manager Online Gaming, Golden Nugget
October 15 • 3:00 p.m. – 3:45 p.m., Special Events Stage
Risk Management and Responsible Gaming
This session will cover mission-critical information on the management of risks related to operating online gambling products and, in particular, sports-betting products. Topics include covering consumer and business-related risks, and a research collaboration to identify and address those risks. Consumer-related risks involve a focus on gambling addiction/responsible gambling, customer verification and data protection. Tools, policies and programs and their implementation will be analyzed. Business-related risks include prevention of match-fixing, fraud and money laundering. Methods to address them include evidence-based identification of risk for gambling-related problems and using empirical findings and evidence-based tools to inform employees and the general public about safer internet gambling and sports wagering. The path-forward segment includes modeling the promise of academic-industry partnership.
Speakers: Debi LaPlante, Director, Division on Addiction; Assistant Professor, Cambridge Health Alliance, Harvard Medical School
Martin Lycka, Director of Regulatory Affairs, GVC Group
October 17 • 11:30 a.m. – 12:15 p.m., Special Events Stage
The Pearl River Resorts Sports Betting Journey
The story of Mississippi’s only tribal casino operator, Pearl River Resort (PRR), launching the state’s first sports betting app has been covered in trade magazines and conferences. This interactive session will produce the “a-ha” moments that are not widely known. Moderator Charles Cohen of IGT will ask provocative questions. Speaker Neal Atkinson will share the ups and downs of getting to this point. This session will review the history of PRR and its continued plans to innovate.
Moderator: Charles Cohen, Vice President, Sports Betting, International Game Technology
Speaker: Neal Atkinson, Director of Table Games, Sportsbook, Poker, & Bingo, Pearl River Resorts/MBCI