Sightline Payments, a fintech company specializing in digital payments solutions for the sports betting and casino markets, announced the acquisition of Joingo, the leading mobile engagement and loyalty platform for the casino gaming industry.
Joingo is the leading provider of mobile engagement solutions serving over 100 casino operators across North America and is the only app solution focused exclusively on the casino gaming industry. Joingo’s patented mobile loyalty platform allows casino brands to reach their mobile users with highly personalized and interactive mobile marketing campaigns that drive increased reach, loyalty and revenue.
The acquisition provides Sightline the ability to offer casino customers a turnkey cashless gaming solution as well as a broader suite of products to help North American casinos enhance loyalty and personalization for customers, and drive increased visitation and loyalty for properties.
“This acquisition positions Sightline to provide a more robust digital payments experience in casinos,” said Joe Pappano, CEO of Sightline Payments. “We know that enhancing a guest’s mobile experience is the key to cashless gaming adoption in casinos. We welcome Joingo’s talented team to Sightline to further strengthen our ability to empower the digital transformation of the consumer experience.”
The deal will expand Sightline’s well-established, value-added solutions portfolio, strengthening the company’s focus on offerings that enhance revenue, patron loyalty and operational efficiencies.