SciPlay Corporation, the iGaming supplier that is 83 percent owned by gaming supplier Scientific Games, has acquired Come2Play, Ltd., an Israeli-based developer and manager of casual mobile games. This acquisition brings the company into the fast-growing casual gaming segment.
Headquartered in Tel Aviv, Israel with additional development offices in Poltava City, Ukraine, Come2Play’s social mobile games are enjoyed by casual game players around the world. Come2Play’s innovative game Solitaire Pets Adventure presents a new spin on the classic game solitaire, while its Backgammon Live is the leading backgammon experience available.
Come2Play brings an experienced international team that will join forces with SciPlay’s worldwide team to drive game advancements and revenue expansion.
Since its founding, one of SciPlay’s core strategies has been to bring on the best new content and supercharge it with the company’s player acquisition and revenue generation engine. The company’s last acquisition, SpiceRack, brought the popular bingo game Bingo Showdown into the SciPlay portfolio in 2017. SciPlay drove incredible results after the acquisition by more than tripling the games’ revenue. The company will utilize the same successful model to bring Come2Play into the SciPlay portfolio.
“We are extremely excited to welcome the Come2Play team to SciPlay, as this is a perfect match when it comes to both our products and culture,” said Josh Wilson, chief executive officer of SciPlay. “Adding a new genre of evergreen casual games and an incredibly talented team to our portfolio immediately expands our market beyond social casino apps, and enables us to leverage our unique technology and strategies to drive player engagement and grow revenue. We believe that with our support and expertise in user acquisition, analytics and live ops, we will be able to drive new growth behind the Come2Play titles.”