Scientific Games Corp. and William Hill have agreed to extend their partnership for an additional four years, through 2024. Scientific Games will continue to provide its industry-leading OpenSports solutions to William Hill in the U.K. and Europe, building on a longstanding relationship since 2007.
This agreement expands on Scientific Games’ history with William Hill, and ensures that the two companies will continue to offer sportsbook and iGaming solutions. Under the terms of the agreement, William Hill will utilize Scientific Games’ OpenSports solution on a modular basis. This will enable William Hill to operate with greater speed and flexibility, and deploy proprietary products across multiple jurisdictions in Europe.
“By choosing Scientific Games, William Hill is reaffirming its commitment and belief in our products, services and team, and sending a message that we continue to be a source of competitive advantage for global industry leaders in all regulated markets,” said Jordan Levin, group chief executive, digital for Scientific Games. “We’re really building on one of our strongest relationships. The team at William Hill shares an ambition to create next-level player experiences, and together, across sports and iGaming, we’re making that a reality.”