The San Manuel Band of Mission Indians announced it has named Rikki Tanenbaum as chief operating officer, reporting to CEO Laurens Vosloo. Tanenbaum joined San Manuel in 2018 as chief marketing officer of San Manuel Casino, where she led revenue generation and brand marketing functions. In 2019, she absorbed marketing, public affairs and philanthropy efforts for both the tribal government and San Manuel Casino.
“For the past two years, Rikki has played an integral role in marketing and communications for the organization. I am excited to have her as my partner as we align our team to accomplish the priorities that tribal leadership has outlined,” said Vosloo.
In her new role, Tanenbaum will be responsible for overseeing activities related to the planning and implementation of the tribe’s strategic, cultural and economic development objectives. Tanenbaum will assume leadership responsibility for analytics and insights, communications, brand marketing, philanthropy, cultural & natural resources, construction and direct investments.