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Paul Gordon

Senior Vice President of Sales, Rymax Marketing Services

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Paul Gordon

The people at Rymax Marketing Services are the experts when it comes to providing incentives for casinos to reward players for their loyalty. But like all companies that supply casinos, Rymax shut down when the pandemic hit. Now that the casinos are slowly reopening, we talk to Rymax Senior Vice President of Sales Paul Gordon explains why casinos should up their game when it comes to providing incentives for their players. He also explains how the new sports betting companies are in very competitive environments and believes the creative use of incentives would allow them to steal market share from their rivals. He spoke with GGB Publisher Roger Gros via Zoom from the Rymax offices in New Jersey in November.

Sponsored by Vector Solutions, formerly Casino Essentials. For more information visit casinoessentials.com.

Roger Gros is publisher of Global Gaming Business, the industry's leading gaming trade publication, and all its related publications. Prior to joining Global Gaming Business, Gros was president of Inlet Communications, an independent consulting firm. He was vice president of Casino Journal Publishing Group from 1984-2000, and held virtually every editorial title during his tenure. Gros was editor of Casino Journal, the National Gaming Summary and the Atlantic City Insider, and was the founding editor of Casino Player magazine. He was a co-founder of the American Gaming Summit and the Southern Gaming Summit conferences and trade shows. He is the author of the best-selling book, How to Win at Casino Gambling (Carlton Books, 1995), now in its fourth edition. Gros was named "Businessman of the Year" for 1998 by the Greater Atlantic City Chamber of Commerce, and received the Lifetime Achievement Award from the American Gaming Association in 2012.

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