The people at Rymax Marketing Services are the experts when it comes to providing incentives for casinos to reward players for their loyalty. But like all companies that supply casinos, Rymax shut down when the pandemic hit. Now that the casinos are slowly reopening, we talk to Rymax Senior Vice President of Sales Paul Gordon explains why casinos should up their game when it comes to providing incentives for their players. He also explains how the new sports betting companies are in very competitive environments and believes the creative use of incentives would allow them to steal market share from their rivals. He spoke with GGB Publisher Roger Gros via Zoom from the Rymax offices in New Jersey in November.
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