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Novomatic Americas

The Diamond X cabinet series heads a diverse display of products from Novomatic

Novomatic Americas

The success of a game often depends on the success of the housing it comes in. So it doesn’t surprise anyone that the biggest news coming out of the Novomatic Americas camp for G2E involves new upright cabinet series for the U.S. market.

The Diamond X 1.55J and Diamond X 2.32 will introduce “a sleek style and crisp game presentation to the gaming floor,” says Kathleen McLaughlin, vice president of corporate North American sales and marketing.

In addition to an appealing design, the cabinets incorporate a black metro finish which serves to contrast with the dynamic LED lighting. The result is to create a visually enclosed framework to present the game content.

Add to that an ergonomic exterior design, with the best angles plus ample foot space. “The Diamond X cabinets are an exceptional accomplishment in design, presented by Novomatic Americas for brilliant performance and complementing our successful portfolio of games,” McLaughlin says.

The main monitor features a choice between a single, expansive 55-inch full HD game screen, or two large 32-inch full HD game screens.

Both come equipped with PCAP—Projected Capacitive Touchscreen—the same technology found in smartphones and tablets. It offers high visibility on the gaming floor. “These new platforms are exceptionally elegant, ready for all demands of a winning gaming floor with premium components and full compatibility with standard protocols,” McLaughlin says.

Novomatic expects to introduce more than a dozen new games plus VGT and Puerto Rico titles, and over 100 total cabinets.

“We have had great success with our brands this year, so we have specifically focused on expanding those successes,” McLaughlin says. “The exciting new Thunder Cash X Link will premiere at G2E with a fabulous set of titles while the Thunder Cash and Money Party brands will see a number of new additions with visually interesting derivatives for various player demographics.”

Money Party Link is still a top performer across the U.S. It was the Eilers award winner for Emerging Suppliers and continues to be ordered and installed based on tremendous performance.

“With the addition of new content and branding to expand the link experience, we think it will continue to be a staple on the casino floor,” says McLaughlin. “Ultra Boost Link is really surging on gaming floors everywhere we have installed, and early indication is that the numbers are incredibly strong.”

But Novomatic is most excited about the new Thunder Cash X Link Candelas De Los Muertos series with Señorita Suerte and Senor Muerte. “Enthralling and hypnotic, this new group of games gives players graphically beautiful themes and exciting play variations, providing a level-up experience on popular Thunder Cash X linked products,” she says.

Voodoo Magic is still supplying operators with a mystical new way to play, and the new Coin Fishing, Eye of the Queen, Magic Coins and Charming Lady Boom on the Thunder Cash Link are great additions to the brand, McLaughlin says. These new progressives give operators  a  way to extend a winning experience and create visually interesting derivatives of the Thunder Cash Link.

“The original Money Party Link, with the Fruity Fruity and Juicy Juicy titles, has proven to be a sweet success for us,” McLaughlin says. “The classic fruit games with a new twist are a player favorite.”

Other new themes for the Money Party Link include Sizzling Hot and Roaring Forties. As two new additions to the party, Money Party Link creates new versions of classic fruit-style games. Money Party Link Yummy Yummy has a new design that will be seen from anywhere on the casino floor, and Ultra Hot offers players even more fruit game fun by adding a little heat.

Bill Sokolic is a veteran journalist who has covered gaming and tourism for more than 25 years as a staff writer and freelancer with various publications and wire services. He's also written stories for news, entertainment, features, and business. He co-authored Atlantic City Revisited, a pictorial history of the resort.

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