For gaming manufacturers and suppliers, the Global Gaming Expo is typically the culmination of a year’s creativity, a showcase for products developed, refined or rolled out in the previous 12 months.
This year’s G2E is twice that—a grand stage for innovations that would have been on display at the 2020 expo, and products brainstormed during and in response to the shutdowns.
While most gaming floors were dark for at least part of last year, Novomatic Americas maintained its foundational business operations with an overarching goal: to support its clients through a uniquely challenging phase.
“Watching the year unfold, we were focused on what we as a company could do to help our customers and in turn help our business,” says Rick Meitzler, the company’s president and CEO. “I’m proud of what our company and employees have achieved.”
Through the worst of the pandemic and as the recovery began, productivity was nonstop at Novomatic Americas, the North American arm of the Austrian giant, which celebrated its 40th anniversary during the outbreak.
The result will be on view at G2E this year: sleek cabinets, new concepts in sports betting retail technology and video gaming technology; stunning product lines; and a variety of entertaining premium content, core content, systems and exciting new progressive jackpot product lines. Here’s what’s in store:
The company will launch the new Thunder Cash Link progressive game, Voodoo Magic. The game will enhance the popular multi-level jackpot offering and give operators a new theme to add to an already exciting link.
The game, using the new Signature Tower Design, features a beautiful Voodoo Priestess who comes alive in a magical bayou setting—with magical rewards to match.
For the Ultra entertainment experience, Novomatic Americas will launch the Ultra Boost Link progressive, giving a new boost to the popular lock-and-spin feature. This family of games has three titles to raise jackpot winnings: Grand Eagle, Tiger Storm and Great American Buffalo. Operators can go wild and unlock two matrices that players accumulate wins on, simultaneously. And the bright retro yellow design draws players from across any casino floor.
One game has remained at the top of the Eilers-Fantini Game Performance Report small supplier list since July 2019, consistently occupying first or second place in the rankings. The Money Party link, with its fun Fruity Fruity and Juicy Juicy themes, has made a splash on gaming floors across the U.S.
Novomatic also has released several stunning families of stand-alone progressive titles. This attractive mix of games includes the Eternal Mandarin Ducks, Royal Crane and Nobel Peacock progressives, available on multiple cabinets, ensuring flexibility for operators.
Leveraging the success of the Dancing Series of games are Dancing Tiger Gold and Dancing Lantern Gold. With desirable rising-lantern jackpot mechanics and entertaining trigger features, these games will keep players entertained while their jackpot totals pay. And for those who like mythology jackpot madness, the Mythological Creatures family of games are an ideal choice, with the Mighty Minotaur and Enchanted Pegasus paying Power Prizes.
The Ji Deng Gao Zhao link is packed with player appeal. Shown on the Signature Tower with two themes available, the enchanting Foo Baby, Jade Dragon and Happy, Lucky Cats are symbols of luck and prosperity for all who play Lucky Trail and Lucky Path.
Since 2012, Novomatic Americas has created market-specific gaming products for the North American and Caribbean jurisdictions. Products range from slot machines for Class III and VLT/VGT markets to lottery solutions, electronic table games, management systems, tournament systems, play-for-fun online/mobile games, social games, sports betting systems and ancillary services. The company is an undisputed leader in kiosk hardware as part of its ever-growing portfolio. The Novomatic ActionBook offers quick response times and a user-friendly, multi-touch-screen monitor experience, for the kiosk of choice for multiple software providers and large operators. The ActionBook Mini and ActionBook Plus promote increased wagering levels.
“To be successful, we needed products that deliver long-term customer value. G2E is the biggest stage to present our best,” says Meitzler. “We’ve focused on diversifying our progressive offering. Voodoo Magic and Charming Lady Boom, our new Thunder Cash linked progressive themes, allow our customers to expand the popular brand on their floors. We look forward to the launch of our new sports betting kiosk, the Novomatic ActionBook Mini, which will change the sports betting kiosk landscape.
“While we’ve continued to focus on customer care, service and support, it is a matter of continuing to build our credibility with an exciting pipeline of new products and confidence with our customers so that we deliver on their expectations.”
As ever, Novomatic Americas delivers on three fronts: Player Entertainment. Customer Value. Superior Service.