GGB is committed to providing updated news and analysis on our weekly news site,

Michigan Tribal Casino Adds GAN Platform

Michigan Tribal Casino Adds GAN Platform

GAN Ltd., the leading full-service internet gambling enterprise software-as-a-service provider to the U.S. retail casino industry, announced that it has entered into binding agreement with the Saginaw Chippewa Indian Tribe of Michigan, who own and operate Soaring Eagle Casino & Resort.

Soaring Eagle is the largest casino in the state of Michigan, with an expansive 210,000-square-foot casino facility that offers thousands of slot machines and the widest variety of floor games available in the Midwest. It also possesses an extremely sizeable database of patrons, who the parties anticipate converting into active online players via GAN’s patented iBridge loyalty platform.

Under the terms of the agreement, GAN will deploy the GAN GameSTACK enterprise software platform onto the client’s infrastructure deployed on-property. GAN also will collaborate with the client to design and develop its iGaming and sports betting front-end web application together with counterpart native Apple iOS and Android apps. GAN will deploy the company’s patented iBridge Framework to optimally monetize the Soaring Eagle patron database and leverage their on-property retail loyalty program.

The announcement marks GAN’s fourth client in the state of Michigan and adds to the company’s growing list of tribal clients. This also marks GAN’s ninth client for U.S. real-money iGaming and online sports betting in the U.S. For investors, this new GAN client represents the core customer constituency in the U.S.—major regional casino operators, both tribal and commercial—seeking access to a fast-to-market deployment of a proven enterprise technology solution for launching and developing a competitive product offering across both iGaming and sports betting.

David Charles, chief operating officer of Soaring Eagle, said, “We are excited to leverage GAN’s proven Michigan platform capability and expertise to introduce an exciting online casino and sportsbook, which will allow us a new way to engage with our patrons. GAN has a proven solution and has demonstrated their ability to bring their platform to market quickly in Michigan. We look forward to collaborating with the team at GAN and our shared future together.”

    Recent Feature Articles

  • Across All Channels

    IGT’s omnichannel game library could be the supplier model of the future

  • Trends Are Trending

    GGB’s annual 10 Trends identifies what to expect in 2024

  • On the Rebound

    The Asian gaming market’s comeback and future growth

  • Compulsive Gambling 911

    These agencies are on the front lines of problem gambling research, intervention and treatment. Many rely on the casino industry for funding. Could federal help be on the way?

  • Better, Faster, Stronger

    Kiosks have evolved into full-service centers for a variety of gaming services.