The legalization of sports betting in the U.S. opened the door for many European companies who have experience in the field to lend their expertise and technology to U.S. operations. One of the most successful has been Kambi, the Swedish technology company that has been operating in Europe for at least 10 years. The company has signed partnerships with dozens of U.S. and European operators active in the states, with a growing reputation for integrity and accuracy. Max Meltzer, the company’s chief commercial officer, reveals why the company has been so successful and what are the keys to maintaining and growing that success in the U.S. He spoke with GGB Publisher Roger Gros at the ICE trade show in London in February.
Chief Commercial Officer, Kambi