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Latisha Casas and Cynthia Kiser-Murphey

Chairwoman, San Manuel Gaming & Hospitality Authority and General Manager, The Palms Casino Resort

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When the San Manuel Band of Mission Indians went shopping for a Las Vegas casino to buy, it wasn’t long before they settled on the Palms, which had been closed for two years after a half-billion dollar renovation under the previous owners, Station Casinos. Latisha Casas, the chairwoman of the tribe’s gaming business arm, the San Manuel Gaming & Hospitality Authority, explains why the tribe decided to venture into commercial gaming and what they hope to achieve. Former MGM executive and now general manager of the Palms Cynthia Kiser-Murphey talks about the strategies to build the database, attract the loyal Southern California players of the tribe’s Yaamava’ casino and contribute to the Las Vegas community. They spoke with GGB Publisher Roger Gros just a day before the property reopened in the Hardwood Suite in late April.

Roger Gros is publisher of Global Gaming Business, the industry's leading gaming trade publication, and all its related publications. Prior to joining Global Gaming Business, Gros was president of Inlet Communications, an independent consulting firm. He was vice president of Casino Journal Publishing Group from 1984-2000, and held virtually every editorial title during his tenure. Gros was editor of Casino Journal, the National Gaming Summary and the Atlantic City Insider, and was the founding editor of Casino Player magazine. He was a co-founder of the American Gaming Summit and the Southern Gaming Summit conferences and trade shows. He is the author of the best-selling book, How to Win at Casino Gambling (Carlton Books, 1995), now in its fourth edition. Gros was named "Businessman of the Year" for 1998 by the Greater Atlantic City Chamber of Commerce, and received the Lifetime Achievement Award from the American Gaming Association in 2012.

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