Josh Swissman

As casinos begin to reopen following at least two months of closures due to Covid-19, how are they going to bring back their loyal customers and what messages will resonate. Josh Swissman, a former corporate marketing executives with MGM Resorts, Station Casinos and other companies, and now a partner with the Strategy Organization, says campaigns are going to have to emphasize health and safety but also stresses that the “fun” factor should not be ignored. Casinos will be seen as a way to escape the realities of the new normal and the message delivered by casinos need to be focused and consistent to stay true to the brand. Swissman spoke with GGB Publisher Roger Gros at the GGB offices in Las Vegas in May.