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Josh Swissman

Partner, The Strategy Organization

Josh Swissman

As casinos begin to reopen following at least two months of closures due to Covid-19, how are they going to bring back their loyal customers and what messages will resonate. Josh Swissman, a former corporate marketing executives with MGM Resorts, Station Casinos and other companies, and now a partner with the Strategy Organization, says campaigns are going to have to emphasize health and safety but also stresses that the “fun” factor should not be ignored. Casinos will be seen as a way to escape the realities of the new normal and the message delivered by casinos need to be focused and consistent to stay true to the brand. Swissman spoke with GGB Publisher Roger Gros at the GGB offices in Las Vegas in May.

Roger Gros is publisher of Global Gaming Business, the industry's leading gaming trade publication, and all its related publications. Prior to joining Global Gaming Business, Gros was president of Inlet Communications, an independent consulting firm. He was vice president of Casino Journal Publishing Group from 1984-2000, and held virtually every editorial title during his tenure. Gros was editor of Casino Journal, the National Gaming Summary and the Atlantic City Insider, and was the founding editor of Casino Player magazine. He was a co-founder of the American Gaming Summit and the Southern Gaming Summit conferences and trade shows. He is the author of the best-selling book, How to Win at Casino Gambling (Carlton Books, 1995), now in its fourth edition. Gros was named "Businessman of the Year" for 1998 by the Greater Atlantic City Chamber of Commerce, and received the Lifetime Achievement Award from the American Gaming Association in 2012.

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