Last August, GAN Ltd. revealed a multi-year agreement to provide a software platform for Churchill Downs internet sports betting and iGaming business, BetAmerica.
The deal allows BetAmerica to participate in online sports betting markets by leveraging GAN’s platform. BetAmerica manages sportsbooks in New Jersey, Pennsylvania, Indiana, Mississippi and Arkansas.
GAN CEO Dermot S. Smurfit said, “Our technology platform will power the BetAmerica brand and enable Churchill Downs to invest their marketing capital to attract sports betting and iGaming players.”
Bill Carstanjen, CEO of Churchill Downs, said the deal will allow BetAmerica to offer more efficiency as states implement sports betting and iGaming.