GGB is committed to providing updated news and analysis on our weekly news site,


Bragg Gaming • Booth 1616


FUZE is a sophisticated suite of player engagement tools for iGaming from Bragg Gaming. Designed and developed by Bragg’s wholly owned subsidiary, Oryx Gaming, FUZE helps enhance the player experience, boost online casino operator KPIs, and increase player lifetime value (LTV), all from a single platform.

The FUZE player engagement suite includes:

  • Tournaments with real-time leaderboards—multiple types of targeted tournaments, offering a diverse array of entertainment and engagement features. Real-time leaderboards add a social dimension to regular online casino play with dynamic competition campaigns.
  • Quests—tailor-made player journeys keep players entertained while completing challenges and hunting for prizes
  • Mystery Jackpots—an innovative approach to progressive jackpots that adds excitement and provides additional winning possibilities
  • Achievements—personalized player engagement through gamification
  • Opt-In Tournaments—transparent and consent-minded approach to promotional competitions
  • Recommendation Engine—customized game suggestions based on the player’s interest patterns
  • Real-time CRM Campaign System—awards player persistence and loyalty in real-time with tailored promotions based on their actions
  • Free Rounds—promote or revive games by letting players get acquainted with them through an already-accomplished promotion tool
  • Promo Push—send push notifications to keep players informed and engaged within the game or on the website

FUZE player engagement tools light up online casino promotion KPIs, with proven results during a case study promotion showing up to:

  • 306% increase in bets
  • 272% increase in game rounds
  • 239% increase in number of players

Results after the case study promotion have shown even more impressive long-lasting effects:

  • 364% increase in bets
  • 288% increase in game rounds
  • 288% increase in number of players
  • Up to 3X higher traffic at game launch
  • Up to 10X more returning players

Operators can create impactful promotions hassle-free with this quick, easy to understand, and highly adaptable tool set:

  • “Plug & Play”—runs instantly and automatically across platforms
  • Set up promotions that run in multiple games, with multiple game providers, and in multiple casinos simultaneously
  • Powerful behavioral analytics enable operators to monitor and adapt their promotions on the go
  • Works with Oryx Hub on any operator’s player account management (PAM) system

For more information, visit

    Recent Feature Articles

  • The Ruling Class

    Aristocrat’s journey to the top of the slot industry

  • The Giant Awakens

    With citizens who are known to be some of Asia’s most prolific gamblers, Thailand has emerged as Asia’s next gaming opportunity

  • Responsible Gaming: All Together Now

    Voices from the American Gaming Association’s Responsible Gaming Month on the importance of responsible gaming and how the casino industry is handling the issue.

  • Global Games 2022

    The world’s game-makers prepare to wow attendees with the first unrestricted, fully international Global Gaming Expo since 2019

  • Testing, Testing, Testing

    Want to know whether a product, promotion or event will succeed even before it happens? Market research is the answer, but it has to be more nuanced than it has in the past