GGB is committed to providing updated news and analysis on our weekly news site, GGBNews.com.

FSB, BetLion Join Forces in Africa

FSB, BetLion Join Forces in Africa

FSB, a leading iGaming technology provider, has extended its partnership with key African operator BetLion for an additional four years. BetLion made the decision to renew the partnership on the strength of an initial two-year deal that generated significant growth for the operator.

BetLion, which is focused on the fast-growing African market, has grown consistently since launching with its FSB-powered online and mobile sportsbook in 2017.

FSB’s platform allows operators to enter numerous jurisdictions with a localized offering, which has proven crucial for BetLion. Regulations and customer demands differ in their key territories of Kenya and Zambia, so FSB’s offering has allowed them to play to their strengths.

David McDowell, CEO of FSB, said, “We are delighted to have extended our relationship with BetLion for another four years. They have enjoyed incredible growth since launching with us in 2017, and we look forward to more success in partnership with them.”

    Recent Feature Articles

  • Missing in Action: 10 Trends for 2021

    Why ‘trends’ are so hard to identify

  • Cool It!

    Disturbances in casino destinations post-Covid are troubling. Here’s what you can do.

  • What the Hack!

    Several casinos and gaming firms have become victims of hackers, but how can you make sure your casino is protected?

  • Fixing a Hole

    Problem gambling will always be an issue for the gaming industry, but by taking a proactive approach, it is controllable

  • Loyalty Tech

    The science of customer loyalty takes on new importance as the industry emerges from the Covid-19 crisis