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FSB, BetLion Join Forces in Africa

FSB, BetLion Join Forces in Africa

FSB, a leading iGaming technology provider, has extended its partnership with key African operator BetLion for an additional four years. BetLion made the decision to renew the partnership on the strength of an initial two-year deal that generated significant growth for the operator.

BetLion, which is focused on the fast-growing African market, has grown consistently since launching with its FSB-powered online and mobile sportsbook in 2017.

FSB’s platform allows operators to enter numerous jurisdictions with a localized offering, which has proven crucial for BetLion. Regulations and customer demands differ in their key territories of Kenya and Zambia, so FSB’s offering has allowed them to play to their strengths.

David McDowell, CEO of FSB, said, “We are delighted to have extended our relationship with BetLion for another four years. They have enjoyed incredible growth since launching with us in 2017, and we look forward to more success in partnership with them.”

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