The Lush loyalty kiosk and software platform by Phi Gaming is built on open HTML5 architecture allowing unrivaled flexibility to integrate into casino management systems of any property’s choosing. Moreover, the Lush platform allows casino marketing the capability to offer virtual or physical drawings, swipe-and-win promotions, earn-and-get promotions, sports pick’ems, event pick’ems, and customizable games.
The breadth of built-in options allows the operator to tailor its loyalty program in accordance with a targeted marketing strategy by allowing rewards and promotions to be segmented by player category, while driving loyalty and adding to the overall guest experience.
In addition to providing players access to their rewards account and promotion eligibility in real time, the Lush Kiosks are open 24/7 and provide guests the opportunity to make decisions on how they want to be rewarded for their patronage.
Proprietary to the Lush Kiosk platform is a fully integrated module called Earn & Shop. Earn & Shop allows casino patrons to redeem points or comps for merchandise of their choosing. For example, patrons can choose from 500,000 SKUs of inventory that is available in real time and for redemption on the Lush Kiosk. Once a reward is chosen, the merchandise can either ship to the casino or to the player’s front door. Also, the casino has the flexibility to load its own brand-centric content or amenities for player redemption.
The Lush AdPlus module is a tool that allows casino operators the ability to monetize their kiosks with pre-packaged and selectable advertising impressions. Also, operators can create their own ad impressions with an emphasis on branding as well as resort-specific outlets and amenities. The AdPlus module creates a joint revenue stream to offset or eliminate the cost of the kiosk.
For more information, stop by NIGA 2020 Booth 231, contact Phi Gaming at 702-560-2680 to speak with an account executive, or visit tryphi.com.