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FireKeepers Chooses Scientific Games

FireKeepers Chooses Scientific Games

Scientific Games has been chosen by FireKeepers Casino Hotel in Battle Creek, Michigan to provide sports betting and iGaming to players in Michigan, following the recent passage of a bill legalizing sports and online casino betting in the state. Scientific Games will launch retail sports betting at FireKeepers as well as online sports betting and iGaming across the entire state of Michigan once regulations allow.

FireKeepers Casino will utilize OpenSports, a modular sportsbook solution that empowers operators to choose the technologies and services that best benefit their business. The launch in Michigan will include end-to-end retail sports betting solutions and a comprehensive data feed from Don Best Sports, Scientific Games’ leading managed trading service. In addition, FireKeepers will receive iGaming content via Scientific Games’ OpenGaming content aggregation platform. Once approved by state and tribal regulators, the company’s portfolio of U.S.-available slot games will launch online for players across the state.

Kathy George, chief executive officer at FireKeepers, said, “Our goal is to create a 360-degree entertainment experience. We are proud of our existing partnerships to put FireKeepers at the forefront of Michigan’s betting landscape. We’re the title corporate sponsor of the NASCAR FireKeepers Casino 400 held annually at the Michigan Speedway, a testament to our dedication to creating that full-service entertainment ecosystem. In partnership with Scientific Games, we’re thrilled to offer sports betting and iGaming both online and in our upscale property.”