Empire City Casino Promotes Bill Regan to Executive Director of Marketing

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Empire City Casino by MGM Resorts announced the promotion of William (Bill) Regan as Empire City’s executive director of marketing. In this new role, Regan is responsible for all marketing efforts, focusing on player development, special events and brand marketing for Empire City’s more than 9 million annual visitors.

Regan began his career at Empire City in 2013 as a casino host, where he served as a concierge to players. He worked his way up within the marketing department to become manager of special events and promotions, where he was responsible for player development events including player special events, prize drawings, slot tournaments, celebrity meet-and-greets, player gift events, and a variety of trips for casino guests.

In 2020, Regan was critical to MGM Springfield, located in Western Massachusetts, by supporting the casino’s marketing efforts, while still maintaining his responsibilities at Empire City. In December 2021, Regan was promoted and announced as Empire City’s director of casino marketing.

In his new role, Regan’s responsibilities have expanded to oversee the marketing team and to take Empire City to the next level.