Desert Diamond Arizona Chooses JCM

The new Desert Diamond Casino West Valley in Glendale, Arizona opened in February with JCM Global products and solutions in place across the 75,000-square-foot casino floor. The property is owned and operated by the Tohono O’odham Gaming Enterprise.

The massive, property-wide installation of JCM products, systems, and digital signage solutions is an expansion of a partnership between JCM and Tohono O’odham that dates back 13 years.

On the casino floor, each gaming device is equipped with the award-winning iVIZION bill validator, GEN5 Thermal Printer and ICB Intelligent Cash Box system. The investment in the iVIZION and GEN5 products enables the property to expand to the company’s fully connected Promonet and Fuzion system solutions, according to JCM.

The new property features JCM Global Digital Signage Solutions at the new sports bar and inside the bingo and poker rooms. At the sports bar, action is featured on five giant LED video walls. The poker room features 16 LCD displays suspended from the ceiling in unique pod configurations, giving players the ability to enjoy a game without missing broadcasted sporting events. Additionally, in the bingo room, a 16.4-foot-by-11.4-foot LED video wall will display bingo action along with a variety of live programming.