Ainsworth Game Technology has had a rather tumultuous couple of years. In 2018, founder Len Ainsworth sold the majority of the company to Novomatic, but that company has remained a passive partner except for a few cooperative ventures. Deron Hunsberger joined Ainsworth in 2017 as senior vice president of sales and marketing with a 25 year track record in the slot busines. Now, as chief commercial officer, he is responsible for the company’s activity in the North American market. He has increased the company’s penetration into the tribal gaming market, is planning to enter the VLT market and directed a strategy that has made Ainsworth a leader the historic horseracing machine market. He spoke with GGB Publisher Roger Gros at the Ainsworth offices in Las Vegas in December.
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