GGB is committed to providing updated news and analysis on our weekly news site,

Deron Hunsberger

Chief Commercial Officer, Ainsworth Game Technology

Deron Hunsberger

Ainsworth Game Technology has had a rather tumultuous couple of years. In 2018, founder Len Ainsworth sold the majority of the company to Novomatic, but that company has remained a passive partner except for a few cooperative ventures. Deron Hunsberger joined Ainsworth in 2017 as senior vice president of sales and marketing with a 25 year track record in the slot busines. Now, as chief commercial officer, he is responsible for the company’s activity in the North American market. He has increased the company’s penetration into the tribal gaming market, is planning to enter the VLT market and directed a strategy that has made Ainsworth a leader the historic horseracing machine market. He spoke with GGB Publisher Roger Gros at the Ainsworth offices in Las Vegas in December.

Podcast sponsored by IGT. The new PeakBarTop poker cabinet from IGT will put your bar over the top, built with an emphasis on player comfort and game variety. Learn more at

Roger Gros is publisher of Global Gaming Business, the industry's leading gaming trade publication, and all its related publications. Prior to joining Global Gaming Business, Gros was president of Inlet Communications, an independent consulting firm. He was vice president of Casino Journal Publishing Group from 1984-2000, and held virtually every editorial title during his tenure. Gros was editor of Casino Journal, the National Gaming Summary and the Atlantic City Insider, and was the founding editor of Casino Player magazine. He was a co-founder of the American Gaming Summit and the Southern Gaming Summit conferences and trade shows. He is the author of the best-selling book, How to Win at Casino Gambling (Carlton Books, 1995), now in its fourth edition. Gros was named "Businessman of the Year" for 1998 by the Greater Atlantic City Chamber of Commerce, and received the Lifetime Achievement Award from the American Gaming Association in 2012.