U.K. internet gaming operator bwin.party has reached an agreement with the Italian football club Juventus to become the team’s official online gaming and betting partner.
The deal runs for three seasons and will see the bwin.party brand take center stage in Juventus’ promotional activities, including a series of initiatives dedicated to the fans, total integration in the digital and social Juventus platform along with the development of on and off-line co-branding activities, stadium branding and access to players for marketing campaigns. The new partnership will kick off with a unique raffle where fans can enter a chance to win two season tickets to all of Juventus’ 2013-14 home games.
“We are proud to be partnering with Juventus, one of the world’s most successful and renowned clubs. Working with the greatest names in football is all part of our strategy to offer customers a premium gaming experience with great and unique content,” said Norbert Teufelberger, bwin.party’s CEO.
Juventus joins a growing list of football clubs involved in a sponsorship partnership with bwin. The popular gaming operator also has agreements with Manchester United, Real Madrid and Bayern Munich.