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Brian Christopher

Slot Influencer

Brian Christopher

Brian Christopher is the best of the new breed of influencers taking social media to new levels. Through his BCSlots2 YouTube page and on Facebook and other social media, he has millions of followers and hundreds of thousand subscribers, who tune in to live-streaming sessions on his favorite slots. Christopher is now the world’s largest casino influencer, with a community flocking to special game launches, a designated Brian Christopher Slots section at the Plaza in Las Vegas, the “Brian Christopher Pop’n Pays” slot machine, special BC cruises, slot tournaments, and more, capturing the attention of slot enthusiasts and slot suppliers alike. He has nearly 650,000 YouTube subscribers and nearly 500 million views. He spoke with GGB Editor Frank Legato at the Cosmopolitan of Las Vegas, prior to his hosting the 2024 EKG Slot Awards. To hear and see a podcast of this interview, visit the podcast article.

GGB: Your millions of followers and subscribers look to you for game suggestions, and manufacturers now count on you as part of their marketing plan. Tell us how you got here, starting with the first time you ever made a video of yourself playing a slot machine.

Christopher: It was totally by mistake. This was never supposed to be a career. I came to Las Vegas for the very first time, and I had seen other people put out these videos of themselves playing a little bit, and I thought I could do that too. And those videos took off. I literally did not look back, and it turned into something much bigger than I ever could have imagined.

You encountered a lot of resistance from many places at first. How long did it take before casinos began to embrace this livestream slot game as a good way to market their properties?

It’s still taking some of them some time to get used to this whole idea. Some of them still will not let you take a photograph on the casino floor for some reason. But at around the nine-month to one-year mark, I had my first casino reach out that wanted to work with me. We did a joint project, a Brian Christopher slot tournament, that brought in hundreds. That really woke the industry up a bit.

How many people watch you play now?

We currently get over 8 Million unique viewers and actually just passed over 1 billion views.  The majority of the people that watch are actually not subscribers, but we have about 1.8 million subscribers now.

You’ve worked with slot manufacturers to promote specific new games through your livestreams. Do they approach you or do you approach them?

Typically, they come to me and say, ‘Hey, Brian, we have a new slot machine coming out.’ Our schedule’s so busy; we’re 100 percent booked for the whole of 2024. We can still make some things happen, although it’s a little tough. But we do have a few world premieres coming up in the next few months that I’ve been asked to promote.

Your business is thriving, from the YouTube channel to ad revenue, merchandising sales and special events. Where do you go from here?

We have so many things that are in the works. We’ve just started, which is promoting responsible gaming and demystifying everything to do with slots and gambling. We’re working hard on that one. And we want to take our newest YouTube channel, BCSlots2, further and reach a larger audience. Maybe next, we will reach into the TV sets or in the streaming world. Maybe we’ll come up with more slot machines. We’ve only got one so far. It’s been a year and a half, and I’m itching for another one. But we are quite busy, and every day we’re getting reached out to from other players that want us to do more things. And it’s really a great spot to be in—it’s hard to pick and choose what you want to do, because you’ve got to make sure you have a little bit of time left to do other things.

Frank Legato is editor of Global Gaming Business magazine. He has been writing on gaming topics since 1984, when he launched and served as editor of Casino Gaming magazine. Legato, a nationally recognized expert on slot machines, has served as editor and reporter for a variety of gaming publications, including Public Gaming, IGWB, Casino Journal, Casino Player, Strictly Slots and Atlantic City Insider. He has an B.A. in journalism and an M.A. in communications from Duquesne University in Pittsburgh, PA. He is the author of the books, How To Win Millions Playing Slot Machines... Or Lose Trying, and Atlantic City: In Living Color.  

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