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Brand Recognition

Brand Recognition

The new sports betting industry in the United States already has several recognizable brands. But how recognizable? The sports betting community is still relatively small and very young. While some 25 states and territories have legalized sports betting, many of them are not yet operating, and others are still mostly in their nascent stages. Nonetheless, CivicScience recently released a survey of almost 7,000 people to determine what brands are currently resonating with bettors—and non-bettors. Five brands showed up on the first page. Understandably, fantasy sports, now also sports betting, took the top two spots. The first chart at left measures simply whether respondents knew about the brands and the second outlines whether they know the brands and whether or not they are or will be participating.