Although still a relatively new segment of the U.S. gambling industry, live casino—a fully streamed, 24/7 real-life casino experience—is already making an impact. More than an online alternative to land-based casinos, live casino is an entertainment experience in its own right.
Playtech’s goal is to lead the way in the live casino sector not only in terms of technology, but also experience-led content. There is no better example than one of the company’s key launches of the last 12 months, Adventures Beyond Wonderland Live.
Currently operational in Playtech’s New Jersey studio and soon to expand further, Adventures Beyond Wonderland Live has been a remarkable success in the U.K. and other well-established markets. In addition to being the highest-performing Playtech Live game in terms of spend per session, it also ranks in a noteworthy second place for both overall and average session length and player conversion rates (for the period May-August 2023).
Distinguished by its foundation in augmented reality, Adventures Beyond Wonderland Live is set within an interactive world of its own. The immersive studio environment, complete with a physical rotating stage and distinctive graphical elements, is home to dynamic animated characters, who interact with human dealers in real time. This amalgamation creates an unparalleled experience that transcends the confines of a traditional brick-and-mortar setting.
Adventures Beyond Wonderland Live can be described as a game show in terms of its atmosphere and presentation, but also in a more literal sense, in that the game itself—particularly the interaction between the dealers and the characters, and in turn the dealers and the players—is the show. The entertainment and the value come from watching as much as playing.
The game is hosted by dealers dressed as Mad Hatters who, along with their animated friends, the White Rabbit and Walter the Caterpillar, host four different bonus games. Wonderspins can trigger multipliers of up to 50X. In the Magic Dice game, each shake can award a multiplier of up to a maximum of 100X. In the Mystery segment, players can win the Card Soldiers’ Mystery Bet Multiplier or the Caterpillar’s Mystery Free Spin Multiplier. In new Walterspins, players pop a bubble to reveal a secret multiplier.
For more information, visit Playtech.com.
