The National Lacrosse League (NLL) last month announced a landmark partnership with Roar Digital—a joint venture between global gaming industry leaders MGM Resorts International and GVC Holdings—making Roar’s sports betting brand, BetMGM, the official and exclusive gaming partner of the NLL. It is the first-ever gaming partnership for the sport of lacrosse in the United States.
“We are so proud to welcome BetMGM as yet another world-class brand to our family of national partners,” said NLL Commissioner Nick Sakiewicz. “The growth of our league as a sports and entertainment property and the amount of engagement we will be able to generate through this innovative partnership with MGM Resorts and Roar Digital will be very exciting and add tremendous value to avid, casual and new fans.”
“Lacrosse is a fast-paced, high-scoring, growing sport that presents exciting sports betting opportunities. We are greatly impressed by the management and operations of the NLL as evidenced by its strong roster of team owners,” said Scott Butera, president of interactive gaming for MGM Resorts. “The NLL is an ideal partner for BetMGM in accessing a fast-growing Lacrosse fan base.”
BetMGM will have commercial visibility and other promotional opportunities throughout the NLL regular season and playoffs. In addition, it will create weekly betting lines distributed across all NLL platforms and channels.