Slot manufacturer Aristocrat Technologies announced two major deals with large casino operators.
Aristocrat has reached an agreement with Caesars Entertainment that places 200 premium lease games across the Caesars gaming empire. The deal is the single-largest Class III recurring revenue deal in the company’s 60-year history.
The installation marks the global debut of Aristocrat’s award-winning Arc Double and Behemoth cabinets, as well as the debut of the wildly popular Britney Spears slot game, which hit Caesars’ casino floors in August. Additional popular titles making a splash with players include The Big Bang Theory, Batman Classic TV Series and Ted.
“We are excited to partner with Aristocrat in the branded game space,” said Melissa Price, Caesars senior VP of enterprise gaming. “We are continually searching for ways to innovate the gaming floor to deliver the best, most exciting experience for our players. These titles resonate with our guests and provide a premium gaming experience.
“Additionally, we are thrilled to be the first gaming company to feature the Britney Spears slot game, launched in early August. Britney’s highly successful resident show at Planet Hollywood has brought a lot of excitement to that property, and we have experienced that same level of enthusiasm for her slot game on our casino floors across the country.”
Aristocrat Senior Vice President of Global Gaming Operations Matt Wilson added, “It is an exciting opportunity to partner with Caesars Entertainment in a rollout of this magnitude as our products aim to create a total player experience. Caesars is investing in our industry-leading products, keeping their floors fresh and their players engaged with cutting-edge games and cabinets that deliver the world’s greatest gaming experience.”
Also last month, Station Casinos and Aristocrat partnered to launch the manufacturer’s new Buffalo Grand slot machine at nine Station properties in the Las Vegas Valley.
Buffalo Grand takes Aristocrat’s most popular theme, the multi-line video slot Buffalo, and super-sizes it on the new Arc Double cabinet. The imposing Arc Double uses two curved 42-inch monitors in a giant display that can accept content from the slot-maker’s complete library.
Buffalo Grand is now live at Boulder Station, Green Valley Ranch Resort, Palace Station, Red Rock Resort, Santa Fe Station, Sunset Station, Texas Station, Fiesta Henderson and Fiesta Rancho.