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Aristocrat Completes PlayerMax Acquisition

Las Vegas-based slot supplier Aristocrat Technologies, Inc. has purchased the source code and IP of SIC Innovations as it relates to the casino mobile technology known as PlayerMax. The result of the purchase is that SIC’s PlayerMax mobile technology is now a wholly owned Oasis 360 systems product, allowing Aristocrat to further enhance its player-focused offerings to its customers.

Under the agreement, Aristocrat has received all PlayerMax web and mobile source code for exclusive use in the gaming industry. In addition, Aristocrat has received a non-exclusive license to leverage SIC’s award-winning AvT patent for use within the PlayerMax mobile platform.

The PlayerMax mobile app, combined with Oasis 360 Loyalty, creates an ideal situation for casino operators to extend the brand beyond the limits of their four walls, maximizing efficiencies and providing an opportunity to reduce overall marketing expenses.

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