GGB is committed to providing updated news and analysis on our weekly news site, GGBNews.com.

Amaya CEO Makes Bid to Buy Company

Amaya board forms committee to consider offer

Amaya CEO Makes Bid to Buy Company

Amaya, Inc., owner of the world’s largest online poker company PokerStars, announced that David Baazov, the company’s CEO, is offering to buy out all the shares of the company and take it private in an all-cash deal worth billion.

The Montreal-based company said in a statement that Baazov and an unnamed group of investors are putting in a takeover bid of C$21 per share, for a total of C$2.8 billion, or US$2 billion. The offer price is a 40 percent premium over Amaya’s closing price on the Toronto Stock Exchange the day of the offer. While Amaya’s shares soared 27 percent to $19 in early trading, it ended the day at $18, a 20 percent rise.

Some analysts speculated that the wavering share price indicates the $21-per-share offer is too low. In an interview with Bloomberg, Maher Yaghi, a Montreal-based analyst with Desjardins Capital Markets, pointed out that the offer is well below his own previous value estimate for Amaya of C$28 per share, and its peak share price last year of C$37.28.

Baazov has been aggressive in building up Amaya’s fortunes since taking over as CEO in 2006, conducting acquisitions of iGaming companies like Calgary-based Chartwell Technologies, Ireland’s Cryptologic and B2B poker network Ongame, as well as acquiring U.S. Class II slot supplier Cadillac Jack, prior to acquiring PokerStars in 2014 to become the biggest player in the $4 billion global online poker business. Amaya subsequently sold Ongame to NYX Gaming and Cadillac Jack to AGS as it transitioned to a pure B2C company.

Last year, Amaya’s Canadian-listed shares dropped 39 percent as the iPoker market evolved and the U.S. dollar strengthened. Baazov has responded by building up his own stake in the company, currently at 19 percent.

Amaya’s statement confirmed Baazov’s plans, but indicated that nothing is formal yet. “The board of directors of Amaya has established a special committee of independent directors to review any proposal that may be forthcoming, as well as other alternatives that may become available to Amaya,” the statement said. Amaya’s lead independent director, Dave

Gadhia, will chair the special committee.

Amaya acquired PokerStars two years after the company’s former owners paid a $731 million noncriminal settlement to the U.S. Department of Justice over the April 2011 Black Friday crackdown on illegal internet gaming.

Amaya bought PokerStars and Full Tilt from Rational Group two years ago, and Baazov has spent much of the ensuing time clearing the name of the PokerStars brand in the U.S., where the company was among those that continued to operate U.S.-facing sites after passage of the 2006 Unlawful Internet Gambling Enforcement Act. Amaya is still facing “bad-actor” clauses in states considering internet gaming, despite the fact that Baazov purged all the former PokerStars ownership and executive team.

Having been found suitable by New Jersey regulatory authorities, PokerStars is now implementing a new multi-pronged business strategy including online casinos, a sports betting platform, BetStars, and a new daily fantasy sports brand.

    Recent Feature Articles

  • Diverse Experiences Deliver

    Aristocrat’s journey to the top of the slot industry

  • The Giant Awakens

    With citizens who are known to be some of Asia’s most prolific gamblers, Thailand has emerged as Asia’s next gaming opportunity

  • Responsible Gaming: All Together Now

    Voices from the American Gaming Association’s Responsible Gaming Month on the importance of responsible gaming and how the casino industry is handling the issue.

  • Global Games 2022

    The world’s game-makers prepare to wow attendees with the first unrestricted, fully international Global Gaming Expo since 2019

  • Testing, Testing, Testing

    Want to know whether a product, promotion or event will succeed even before it happens? Market research is the answer, but it has to be more nuanced than it has in the past