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AGEM Member Profile

House Advantage

AGEM Member Profile

House Advantage, with offices in Las Vegas, Memphis and Macau, offers loyalty and gaming operations consultancy design, engineering, and the most comprehensive, automated omnichannel loyalty stack of technology through its HALo platform.

HALo, the most widely deployed loyalty framework in the gaming industry (U.S., Canada, Asia), delivers demonstrable value to casino operators by providing a centralized platform integrating all patron spending and behavioral data across enterprise touchpoints: gaming, hospitality, retail, entertainment, online, social, mobile, sports, and more.

The HALo suite of loyalty solutions enables real-time delivery of highly tailored, branded programs and incentives across these multiple disparate systems, creating a frictionless and engaging universal guest experience.

Gaming’s biggest brands, including multiple Fortune 500 companies and prominent Native American tribes, trust House Advantage as a loyalty thought leader and technical innovator for their most critical projects and initiatives.

For over 15 years, HA has played crucial roles in the industry’s M&A activity as operators achieved their footprint through rapid expansion. By integrating diverse technologies, disparate systems and various infrastructure throughout multiple jurisdictions, House Advantage understands the complexities of adding new properties and removing others through acquisitions while managing significant complexity and speed.

These corporations need to launch robust loyalty programs within a cost-effective yet aggressive time frame while providing a consistent customer experience and where “rip and replace” is not a viable option. Offering a comprehensive unifying technology layer bridging disparate technologies like casino management, point-of-sale, property management, sports betting, mobile platforms, promotional kiosks, and digital channels, HALo provides a single “source-of-truth” for an actionable, measurable and consistent customer experience across the enterprise: gaming, retail, hospitality, social casino, sportsbook and affiliated partners.

House Advantage is a Bronze member of AGEM, a recognized company within the Inc. 5000, and a certified integration partner with many AGEM members.

For more information about House Advantage, visit

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