Marketing Archives - GGB Magazine

Don’t Date Your Data

Mon, Jun 27, 2022

With so much information available to casino operators these days, how can you evaluate its quality?

Published in the July 2022 issue.

Anticipate Surprises

Tue, Sep 28, 2021

Is your brand ready for the next curve ball?

Published in the October 2021 issue.

The Pillars of a VIP Experience

Mon, Sep 25, 2017

How to maximize brand, environment, experience, and culture in your casino

Published in the October 2017 issue.

The Millennial Problem

Tue, Jul 25, 2017

Is the Las Vegas Strip pricing out the Future?

Published in the August 2017 issue.

Transition Begins

Fri, Jun 23, 2017

Non-gaming revenue in Atlantic City is beginning to expand

Published in the July 2017 issue.

Breaking It Down

Sun, Feb 26, 2017

Published in the March 2017 issue.

My Favorite Casino Scam

Wed, Nov 23, 2016

“What’s measured improves.” —Peter F. Drucker

Published in the December 2016 issue.

Beyond Player Tracking

Wed, Mar 23, 2016

Concentrate on the gaming experience to develop more and better players

Published in the April 2016 issue.

Finding the Bull’s Eye

Thu, Sep 17, 2015

Targeting issues hindering mobile ad investments

Published in the October 2015 issue.

I Like Those Odds

Fri, Jun 19, 2015

Legal U.S. sports betting could transform the casino market

Published in the July 2015 issue.

Marketing to Millennials

Thu, Sep 25, 2014

Published in the October 2014 issue.

Casino Brand Building 101

Fri, Apr 25, 2014

Creating an effective brand boils down to five crucial steps.

Published in the May 2014 issue.

Brand Awareness

A well-documented brand is a well-executed brand.

Published in the May 2014 issue.

Value: A Simple Word

Tue, Feb 25, 2014

Published in the March 2014 issue.

Rating Research

Fri, Nov 5, 2010

Why market research should be one of the first things considered when a new management team takes over

Published in the November 2010 issue.

Marketing