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Is Data Driving You Crazy?

Is Data Driving You Crazy?

It sounds like like a marketer's dream: instant information about consumers that allows a property to reach and incentivize them in real time. But easy access brings its own problems.
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The Agenda

BY ROGER GROS, PUBLISHER

Eye on Asia

Investment in the Asian Gaming market has hit an all time high

COLUMNS

American Gaming Association

Fantini's Finance

BY FRANK FANTINI

Back In Action

After several years of uncertainty and doubt, gaming investors are back in force, and for good reason

Frankly Speaking

BY FRANK LEGATO

Mountains, Mud and Revel

Pink-tutu babes covered in mud, running around. Maybe not the kind of family entertainment envisioned by some for Atlantic City, but hey, I'm there.

Table Games

BY ROGER SNOW

Family Feud

The biggest changes to table games in the last 20 years

iGaming North America

Global Gaming Women

Power of Technology

How to cope with changing technical standards in the industry

DEPARTMENTS

5 Questions More

New Game Review More

BY THE NUMBERS More

Cutting Edge More

Data Power

Data Power

Product: CasinoEdge Powered by Intacct, Manufacturer: Joseph Eve CPAs

Emerging Leaders More

Making It Rain

Making It Rain

Eian Counts, Vice President of Product Strategy, Rainmaker Group
I Spy

I Spy

Daniel Duffiney, Surveillance Manager, Grand Traverse Resort and Casino