Partner with Confidence: Kambi Unveils New Campaign at ICE 2020

Kambi will launch a brand new marketing campaign, “Partner with Confidence,” at ICE Totally Gaming 2020. The campaign underscores Kambi’s status as the industry’s trusted sports betting partner. Stop at Stand #S2-110 to meet the Kambi team and learn more.

At ICE Totally Gaming, Kambi will introduce a new marketing campaign, “Partner with Confidence,” that reaffirms its status as the global industry’s trusted sports betting partner. Guests are welcome to stop by Stand #S2-110 to learn more.

The campaign, unveiled in January with the release of a modern brand-led video at and across owned social channels, highlights Kambi’s position as the sportsbook force behind some of the world’s leading operators.

The in-house devised video, produced by London-based commercial production company Irresistible, draws parallels between high-achieving sports stars and sportsbook operators, with the successes of each made possible through the dedication and support of trusted partners behind the scenes.

The campaign also includes a series of print and digital visuals, to be published throughout the year, which feature images of sporting partnerships in action that depict the crucial role trusted partners play in both sport and business.

Gerard Starkey, marketing and communications director at Kambi, said: “A key factor why Kambi is the industry’s trusted sportsbook partner is that we understand the value in creating strong relationships with visionary operators. We take the time to understand and align with our partners’ goals to ensure we are much more than a product supplier and are positioned to guide and advise leveraging our vast experience.

“’Partner with Confidence’ aims to communicate this reassuring message; that as your trusted partner you can count on Kambi to deliver,” he said. “To deliver the high-performance sportsbook and insight to grow, the regulatory track record and expertise to comply, the flexible technology to differentiate and scale, and the corporate independence to place your interests first.”

Kambi is partnered with more than 20 operators across regulated markets in six continents, combining to create a powerful network that fuels operator growth. In the first nine months of 2019, the turnover generated by Kambi’s partner network grew by more than 30 percent with a record 11 partners named in the prestigious Power 50 list.

Visit ICE Stand #S2-110 to learn more. To book a meeting, go to or email [email protected]


Evolution Welcomes You to its World, Showcasing 12 New Games at ICE

Evolution Gaming, the world leader in live casino solutions, will be showcasing its extensive and ever-growing portfolio of casino classics and Game-Show games at ICE 2020, including another wide variety of new and innovative titles. Visit Evolution at Stand #N2-230.

Evolution Gaming will come to ICE 2020 with an extensive and ever-growing portfolio of casino classics and Game-Show games, including a wide variety of new and innovative titles.Evolution will honor the classics with unique takes on the traditional casino games players know and love. At the same time, it will push the boundaries, taking Live Casino gaming to the next level by expanding its extremely successful Game Shows category.

Focusing on putting entertainment at the heart of its new games, Evolution is creating even more immersive gaming experiences and enchanting studios to appeal to a wide range of players, not just experienced Live Casino enthusiasts.

In addition, Evolution’s First Person RNG games range will also be extended, giving operators yet more ways to entertain players and cross-sell the undeniable attraction of world-class live online gaming. The compelling line-up includes 12 amazing new games that once again leverage the newest technological innovations and Live Casino studio innovations to appeal to a broader spectrum of player types than ever before.

The 12 new Evolution games to be unveiled at ICE are:

  • Crazy Time, the most entertaining casino game ever, and another hugely entertaining Game Show-style game with exciting bonus rounds and massive multipliers
  • Mega Ball, a unique lottery and bingo-style ball game, where players make lines to make money and can win over 1,000,000x with the Mega Ball
  • Craps, the first ever live online version of the extremely popular and engaging dice game
  • Instant Roulette, the world’s fastest Live Casino game, with multiple synchronized Auto Roulette wheels and unlimited betting time
  • Power Blackjack, offering players the opportunity to triple or quadruple their bet on any two initial cards
  • Lightning Baccarat, the latest addition to Evolution’s Lightning range—a classic Baccarat with electrifying multiplier cards.
  • Speed Blackjack, the fastest Blackjack game yet, with the same rules as regular Blackjack, but with no waiting for other players
  • Five new First-Person games: Craps, Baccarat, Football Studio, Dragon Tiger and Mega Ball, offering popular casino games in superior 3D animation with exciting features and an integrated “Go Live” button that transports players to the Live version of the game.

The many exciting new products and range enhancements will be shown on Evolution’s stand at ICE, offering visitors an enticing insight into Evolution’s world and its state-of-the-art studio estate. It’s here where countless uniquely entertaining worlds are created and delivered for Evolution licensees and their players across Europe and North America, supported 24/7 by Evolution’s world-leading infrastructure, experience and expertise, and a total commitment to operational excellence.

Experience Evolution’s world, and learn more about the company’s world-leading games portfolio and full Game-Show offering with breakthrough innovations such as Deal or No Deal Live, Monopoly Live, Lightning Roulette, Lightning Dice and Dream Catcher.

To get the complete Evolution experience, stop at ICE Stand #N2-230, and be sure to visit

Aristocrat to Show New Next-Gen Concepts at ICE

Aristocrat Technologies will display a broad, comprehensive range of core casino concepts at ICE 2020, spanning a mixture of proven, enhanced and brand new game mechanics across a wider than ever range of hardware platforms. Visit Aristocrat at Stand #S5-150.

At ICE Totally Gaming, Aristocrat Technologies will exhibit a broad range of core casino concepts with proven, enhanced and brand new game mechanics across a wider-than-ever range of hardware platforms.

The 2020 collection at Stand #S5-150 provides a unique insight into what’s next for EMEA casino floors over the coming 12 months.

“The diversity of markets across Europe, the Middle East and Africa presents a tremendous challenge, in that the range of content and delivery platforms can often be highly heterogenous,” explained Ian Adams, product and marketing director – EMEA. “Aristocrat’s global design and development allocation remains amongst the highest in the industry and we are fortunate to be in a position of selecting the very best games from the global portfolio and tailoring offerings to individual market needs.

“Our D&D teams have built on previous successes with a balance of proven and brand-new math models and, taking advantage of new hardware technologies, delivering more advanced audio-visual packages to satiate players’ evolving demands for engaging gaming entertainment.”

Already introduced on a selection of gaming floors across Europe, the new MarsX upright cabinet will make its first appearance at ICE, its innovative design and new Gen9 technology paving the way for the next generation of dual screen casino games.

Alongside launch titles of Buffalo Gold Revolution and the Fu Dai Lian Lian and Mighty Cash Ultra game families, new MarsX-dedicated game families on display will include:

  • Ka-Ching Ca$h, with a new twist of the universally popular hold & spin mechanic where jackpots are assigned to individual reels
  • 5 Coin Frenzy Jackpots, sporting an innovative ‘Frenzy’ persistence meter, expanding reels, pick bonus and jackpots
  • Wonder 4 Boost Gold, an extension of the high performing multi reel set game Wonder 4 Boost, incorporating another four proven games in Buffalo™ Gold, Pompeii Gold, 5 Dragons Gold and TimberWolf Gold—featuring free games, boost feature, super free games and extreme free games

Continuing support for portrait form factors, including the Helix XT and Arc Single cabinets, new game families heading EMEA’s way include:

  • Cashman Bingo, a game family incorporating a completely original bingo board matrix that transfers cash values and jackpots from base game reels, building intense levels of anticipation
  • Grand Fu Wheel, Asian-themed entertainment centering on a big metamorphic wheel that awards credit prizes, boost multipliers, free games and jackpots
  • Rising Jackpots, three Aristocrat Classics, 5 Dragons, Pompeii and Whales of Cash™ turbo charged with metamorphic triggers, player-selectable reel heights and wild multipliers, upgraded symbols at higher bet levels and a pick ‘em jackpot feature
  • Reel Climb, another new concept adding persistent growing reels up to seven rows high, free games and expanding wilds;
  • Firecano Glory, bringing a new metamorphic experience of ‘Eruption’ free games with changing wilds and reels
  • Fa Fa Fa Fortune Cash, new hold-and-spin with reel growth (up to three reel sets) with cash-on-symbols, stacked reels that transfer across reel sets and free games

Existing Helix(+) cabinets also benefit from a number of new game titles, some of which are being released across multiple form and screen factors, with a host of proven Aristocrat classic titles being added to the portfolio—Brazil, TimberWolf, Wild Panda and Golden Pyramids among them, along with the eagerly anticipated multigame, Player’s Choice Opal Edition, with a compendium of 10 game titles blending a mixture of classics including Queen of the Nile, 5 Dragons, Big Red with more recent player favorites, Buffalo Gold Collection, Wild Fiesta’Coins, Cash Bull, Fortune’s Way, Miss Kitty Gold, Big Red Gold and 5 Dragons Gold.

Erik-Jan van den Berg, vice president of sales and business development – EMEA, concluded, “No matter which cabinet, Aristocrat has a wealth of exciting new content to help invigorate EMEA gaming floors and we look forward to welcoming visitors at ICE to share our next generation vision for the new decade.”

Meet the Aristocrat team at ICE Stand #S5-150, or visit

BetConstruct iGaming Technology Spans East & West

 Each year, BetConstruct surprises its visitors and partners with its concept for the ICE exhibition. This year, the company can’t keep a secret. “East & West” sums up its message for 2020, which will be fully disclosed at the trade show at Stand #S1-350.

BetConstruct’s motto for ICE 2020 is “East & West.”

With 15-plus regional offices, operations and partners around the globe and а growing number of licenses, BetConstruct has grown from a tiny technology hub in Armenia, Western Asia to a worldwide iGaming giant, ready to demonstrate its scale at ICE London.

Sportsbook partners can view a complete range of products and professional services. BetConstruct’s multi-lingual, 120-plus sports offering is backed with data-feed solutions including FeedConstruct, along with outstanding tools such as the AI-powered CRM BetCloud and SpringBuilder website constructor.

To deliver greater autonomy and freedom, BetConstruct’s SpringPro solution sets a separate iGaming platform and a dedicated team of traders.

For a proven way to attract new players and drive up wager values, consider BetConstruct’s Casino Suite, which combines gaming cultures and traditions from all over the world through a wide choice of games. BetConstruct also offers live casino games, slots, skill games, poker, innovative VR entertainment, a bet-on lottery, social gaming and many other diverse choices. Don’t forget the growth in revenues brought in by fantasy sports and virtual sports offerings, which have been actively upgraded by BetConstruct.

The future belongs to decentralized gambling, and BetConstruct is ahead of the curve with its own cryptocurrency, Fasttoken.

For more information, visit Stand #S1-350, or go to

CT Gaming Brings Compelling New Products to ICE 2020

CT Gaming, the new brand name of Casino Technology, will present compelling new product releases at its futuristic, two-story stand at ICE 2020. Visit Stand #N5-140 to see a variety of new offerings, adaptable to different market conditions.

CT Gaming, formerly Casino Technology, will present a diverse and compelling lineup of new products at ICE Totally Gaming in London. Guests and visitors will have the opportunity to experience a variety of new offerings, all adaptable for different market conditions. Visit Stand #N5-140 for a futuristic experience on two levels.

“As we strive to evolve with the aim of meeting our customers’ expectations, we decided to embrace new name and vision which enables us to expand, accomplishing local and global growth objectives,” said CT Gaming Vice President Rossi McKee. “Our new brand name, CT Gaming, represents our constant drive to improve.”

In line with its new vision, CT Gaming will unveil an array of new products spanning the land-based and online segments. “Building upon the EZ Modulo collection of slot machines with new models, we are delivering even more entertainment,” said Elena Shaterova, CT’s global sales director. “The centerpiece is the elegant EZ Modulo Titan, which is a symphony of shapes, colors and sounds developed to grab the attention.”

Refined in every touch, with modular design for easy conversion, the EZ Modulo series demonstrates cutting-edge technology combined with an innovative concept. The slot machines are presented with the company`s latest game packages.

CT Gaming’s creative game features and mechanics are on full display with the new multigame offerings. Mega Jack 2020 is the player’s favorite, with new, attractive graphics, and a variety of styles including fruit games, hot sevens and bars, symbol-trigger, wheel-spin, mystery-trigger, and much more.

The new exciting multigame Speed King series, Speed King 2, is comprised of games designed to be player favorites, from familiar to new titles, all with original math models, developed after extensive research of player preferences. The latest Gamopolis Speedway 76 multigame aims to enhance the player experience and contribute to casinos’ diversity of product offerings.

The newest Tower 105 multigame is a great choice for operators looking for high performance. The game pack offers different types of bonus schemes and free games with extremely frequent restarts, Expanded Wilds, and attractive winning combinations providing extra wins.

“Our main goal is the creation of first-class entertainment with all our products and offerings,” said Shaterova, and added that the same is true on the iGaming scene, where the company operates through its online brand, CT Gaming Interactive.

CT Gaming Interactive started the year with new game releases with strong mathematical design and visual presentation. More releases will be presented at ICE London, said Lachezar Petrov, head of CT Gaming.

“With our new name and strategic plan for growth, CT Gaming is unfolding further its potential. We are working to deliver our vision, proceeding with a steady plan for continuous growth in 2020 and beyond,” concluded McKee.

For more information, visit ICE Stand #N5-140 or go to

EFCO to Showcase Premier Gaming Logic Box, EL7100

EFCO, a world-class supplier of industrial computers, gaming and EMS solutions, will bring its most advanced gaming logic computer solution, the EGL7100, to Stand #N1-309 at ICE 2020.

EFCO, a world-class supplier of industrial computers, gaming and EMS solutions, will showcase its most advanced gaming logic computer solution, the EGL7100, at ICE 2020. Visit EFCO Stand #N1-309 to learn more.

Based on the eighth and ninth generations of the Intel Core-i, Pentium and Celeron processor families, the EGL7100 supports up to six displays with 8K output. EGL7100 also supports complete gaming features including SecuBoot, RootSecu, GPIO, NVM and intrusion detection to fulfill a variety of customer needs.

“EFCO’s Gaming Division excels at delivering secure, reliable and long-life gaming logic box solutions,” said company CTO Ira Lo. “Our latest product offering, the EGL7100, provides the highest level of multiprocessing and graphics performance, while also offering pre-reserved placement for rapid I/O and security mechanism customization.

“With support for up to six displays and up to 8K of output, gaming developers can truly unleash their imaginations in designing new games and experiences for their guests. And because EFCO’s gaming logic computers are easily upgradable, it allows our customers to quickly begin implementing the very latest technology right away.”

The EGL7100 offers standard support for up to 4x4K displays when paired with an external, industrial-grade Nvidia graphics card, or 6x4K with an AMD graphics card. EGL7100 easily connects with other peripherals via the 6x serial ports, 8x USB ports and two ethernet ports.

Other features include support for PCIe high speed NVRAM with virtual boost technology to accelerate access rate; dd-on PCIe Gen III 16x graphics card, modular I/O design with plenty of GPIO; more than 25,000 hours MTBF at 50°C at 65W CPU plus 100W GPU; and lifetime support until 2031.

Security a Priority

As with all EFCO digital display engines, security is a No. 1 priority. Advanced security protection is provided through EFCO’s Gaming Software and Firmware Support kit. This kit includes SecuBoot and RootSecu with complete mechanisms to guarantee safe boot and prevent copying of your data.

LED Lighting Is Standard

LED strips should do more than display meaningless fixed patterns; they should instead be leveraged to add more content to the game. EFCO’s LED use pattern is extremely flexible, and each strip can be operated independently of the game with its own select colors and patterns, allowing designers to reimagine the use and content of the LED strip.

In addition, EFCO has integrated this functionality into all its gaming logic computers as a standard feature, at no additional cost—something that usually requires additional hardware. EFCO’s LED strip package includes an LED strip driver, API, a GUI pattern creator, and provides support for one- and two-wire synchronized communication for 800 KHz and 25MHz LED strips. This LED strip package is compatible most LED strip specifications on the market.

For more information, visit EFCO at ICE Stand #N1-309, email [email protected], or visit

See Everi’s Financial Technology, Loyalty & Interactive Products at ICE

Everi Holdings Inc., a leading provider of gaming products and financial technology and loyalty solutions, will showcase its industry-leading financial technology solutions and growing interactive gaming capabilities at ICE 2020. Visit Stand #N1-260 for a demonstration.

A ICE Totally Gaming in London, Everi Holdings Inc. will showcase its deep portfolio of industry-leading financial technology solutions and growing interactive gaming capabilities.

At the show, operators will experience hands-on demonstrations of Everi’s innovative financial technology and interactive solutions and learn how these products elevate casino guests’ experience both on and off property.

“We are excited to return to ICE London this year to demonstrate for operators our forward-thinking financial technology and loyalty products that provide more freedom and convenience for their guests, leading to an unmatched casino experience while also helping them to operate more efficiently,” said Darren Simmons, executive vice president and fintech business leader at Everi. “We are also excited to engage with operators to show how our unrelenting commitment to transform player loyalty has translated into unique solutions that offer returns on their investment in our technology. In addition, ICE London provides an excellent showcase for us to demonstrate how our interactive capabilities continue to evolve to provide consistently higher levels of online gaming entertainment.”

Financial Technology and Loyalty Solutions

Everi will demonstrate a strong array of financial technology solutions and its award-winning loyalty products including:

  • Figur, the space efficient, feature-rich touchscreen kiosk provides guests with a simple, secure interface with a self-imposed limit feature to complete their cash advance transactions efficiently and responsibly
  • CasinoDirect, the latest version of Everi’s cloud-based cash desk software platform is General Data Protection Regulation (GDPR) compliant and arms cashiers with a single, easy-to-use dashboard that streamlines the retrieval of cash advance transactions
  • CasinoDirect Concierge, a personalized mobile cash access service for VIPs and table game players that allows for transactions to take place in a convenient and private setting
  • Enrollment Kiosk, a self-service kiosk that replaces the player loyalty enrollment desk, driving new player signups and printing new and replacement cards
  • Promotional Kiosk, an intuitive self-service solution that unifies all loyalty program guest service functions including account lookups, comp redemptions, casino maps, and interactive property information

Interactive Gaming Products

Since launching its proprietary remote game-server (RGS) in 2018, Everi has released more than 30 games online, all developed to offer the exact same look, game features, and math as their land-based counterparts. Leveraging the power of Everi’s library of award-winning mechanical reel and video slots extends the company’s player reach while simultaneously expanding its online real-money footprint. At ICE London, Everi will showcase its state-of the-art RGS, its growing online library, and the platform’s unique feature that enables players to play games in landscape or portrait mode.

For more information, visit ICE Stand #N1-260, or go to

EveryMatrix Talks B2B iGaming Solutions at ICE 2020

At ICE 2020, EveryMatrix will share how operators can drive genuine innovation, implement daring ideas, and function at the top of their game. Visit Stand #N6-310 to learn more about the company’s B2B solutions for casino, sports, payments and affiliate/agent software.

In the past decade, EveryMatrix has helped propel casino operators and sports operators to the top of their markets. At ICE Stand #N6-310, EveryMatrix will share how its clients can drive genuine innovation, implement their most daring ideas, and reach new heights in terms of product development with the company’s casino, sports, payments and affiliate platforms.

At Stand #N6-310, EveryMatrix will showcase its 360-degree B2B solutions. Its high-performance, API-driven products are built to deliver high stability, modularity and scalability in casino, sports, payments and more.

Among the company’s offerings is the PartnerMatrix Affiliate/Agent System, which helps operators capitalize on content and monetize their businesses. The unit’s single-solution platforms allow operators to:

  • Set localization
  • Set languages
  • Set payment and withdrawal methods
  • Get transparency and real-time reporting

For more information, stop by Stand #N6-310 or visit

FastShift Ensures Secure Payments at ICE London

At ICE London 2020, FastShift will present its global payment gateway solution, designed for instant, secure money transfers. Visit FastShift at Stand #N9-509.

At ICE Stand #N9-509, FastShift will present its global payment gateway, which ensures instant and secure money transfers. The gateway was designed to bridge the gap between online payment systems and online merchant accounts.

The technology allows betting operators to accept seamless, immediate wagers from players and ensure a secure gaming experience for them. The company, about to obtain a license from the Malta Financial Services Authority (MFSA), continues to enhance the product further to offer one-of-a-kind solution for its partners.

A BetConstruct brand, FastShift provides a cross-product and cross-platform solution that brings a range of payment services together for eCommerce businesses, gaming operators and other companies. It’s a hassle-free system that will enable multiple integrations with a single API.

For more information, stop at ICE Stand #N9-509 or visit

Gary Platt Brings Innovative, Hand-Crafted Seating to ICE 2020

Gary Platt Manufacturing will showcase its latest seating designs at Stand #S5-200 at ICE 2020. Each one is a work of hand-crafted perfection from the company’s team of gifted artisans.

Gary Platt Manufacturing doesn’t have employees—it has a team of artisans who design, create and construct each Gary Platt chair by hand. Visit Stand #S5-200 at ICE 2020 to see the company’s very latest designs, each one a masterwork of style and comfort.

Gary Platt has more than 20 years of experience. It hand-crafts chairs using only the best materials, right down to the proprietary blend of foam that pairs fashion with unsurpassed comfort.

Visitors to Gary Platt’s ICE stand can relax in the unsurpassed comfort of the Savannah, Monaco, and Lugano models.

  • Perfectly funky and brilliantly cutting edge, the distinctive Savannah is built from the ground up to impress, with a base constructed of customized gears and wrought iron-style legs. A custom-upholstered back and hand-stitched channel front complement its sides, which are a flowing river of waves that cascade from the top of the chair down to the perfectly engineered seat.
  • Gary Platt’s patented Monaco is one of the world’s top-selling gaming chairs. Inspired by the elegance of Grace Kelly and the excitement of Monaco, the chair is globally recognized for its razor-sharp details and chic sensibility.
  • Gary Platt’s Lugano model delivers comfort to ultra-high limit slot seating areas throughout the casino. With double-stitched panel arms and ergonomically designed back and seat, the Lugano is the perfect match for luxury.

Gary Platt is best known for bringing unsurpassed comfort to the casino floor. The company also has a deep portfolio of seating solutions for the entire enterprise—gaming as well as hospitality.

At ICE, Gary Platt will showcase seating solutions from its Sierra Nevada Hospitality line for the bar, restaurant, convention, guest room, and other hospitality areas.

Visit Gary Platt at Stand #S5-200 at ICE 2020 and discover the unsurpassed comfort and groundbreaking innovation that only world-class artisans can deliver.

For more information, visit

Gasser Chairs to Dazzle at ICE

Gasser Chair Company, a premier American designer and manufacturer of seating for worldwide gaming, hospitality and casino venues, will present its line of fine chairs and other seating products at ICE 2020. Stop at Stand #S9-250 to meet the team and have a seat.

For more than 70 years, Gasser Chair Company has been designing, building and perfecting the art of commercial seating. Artfully designed, beautifully executed, Gasser chairs don’t merely perform, they dazzle.

Each Gasser chair is handcrafted and manufactured in the U.S., using only the finest components. The expansive Gasser Chair product line includes stylish, durable, comfortable and functional seating for slot machines, table games, poker tables, high-limit, bingo, sports book and keno lounges.

Gasser also offers a full product line for the hospitality market including stackable seating, dining chairs, barstools, conference and desk seating, and lounge and guest seating. Today, the company’s 150-person team continues to produce fine quality seating by executing all aspects of the manufacturing process, including design and engineering.

Gasser will present a stylish line of chairs and fine seating products at ICE 2020. Visit Stand #S9-250 to learn more, or visit

GLI Illuminates Path to Greatness at ICE 2020

At ICE 2020, Gaming Laboratories International (GLI) will illuminate the path to greatness for regulators, suppliers and operators in land-based, iGaming, and lottery. Visit Stand #N3-210 to meet the GLI team.

Gaming Laboratories International (GLI) serves regulators, suppliers and operators in land-based, iGaming, and lottery in 24 global locations. Integrity is at the core of everything GLI does in each market. Visit Stand #N3-210 at ICE 2020 to meet the GLI team.

GLI provides its clients with expert guidance to navigate the future of gaming and ensure that gaming innovations meet regulatory standards with confidence. The company’s unsurpassed, fully rounded services include testing and certification for sports betting, iGaming, land-based gaming and VLT.

Beyond testing, GLI offers professional services such as cybersecurity, global solutions, auditing, consultation, rule-writing and access to the globally recognized GLI Standards Series.

GLI actively maintains the highest levels of international accreditation for compliance with ISO/IEC standards for technical competence in the gaming, wagering, and lottery industries so its clients can use GLI with confidence.

GLI was named “Responsible Business of the Year” at the 2019 Las Vegas Global Gaming Awards for its social responsibility in charitable giving, diversity and inclusion, green initiatives, and responsible gaming support and education. Now the company is nominated as the Corporate Services Provider of the Year at the London Global Gaming Awards.

Since 1989, GLI has issued nearly 1 million certifications and has tested equipment for more than 475 jurisdictions.

For more information, visit GLI at ICE Stand #N3-210 or anytime at

IGT Showcases Player-Driven Performance at ICE 2020

At ICE 2020, International Game Technology (IGT) will demonstrate its commitment to player-driven performance through a vast array of proven games, cabinets, systems and solutions. At Stand #N3-160, IGT will present innovations that elevate the player experience and drive growth.

International Game Technology (IGT) will showcase a vast array of proven games, cabinets, systems, and solutions at ICE London. During the event, IGT will present innovations that elevate the player experience and drive growth for its casino, lottery and digital customers around the globe.

“At ICE, IGT will show how our extensive product roadmaps and our focus on proven performance can deliver unrivalled gaming experiences that engage players and propel our customers’ success,” said Walter Bugno, IGT CEO International. “Our portfolio of market-attuned, player-driven solutions, including hardware designed to forge new opportunities for operators, represent our commitment to the continued growth of our customers across all geographies, verticals, and gaming channels.”

Highlights of the company’s display at Stand #N3-160 include:

Proven Performers built for player engagement  

Building on the success of one of its top-performing titles, IGT will highlight its latest version of the player-favorite Scarab game with two new additions. Featured on the CrystalCurve cabinet, the Scarab Grand game represents the next evolution of a Proven Performer with its Wild Stays, Charges, Then Pays feature. The Scarab Link game on the CrystalDual 27 cabinet features the same persistence element as the original, in addition to an exciting Hold-and-Respin bonus feature. Along with Scarab Link, the Company will showcase Fortune Link™ and Fu Gui Long Feng multi-level progressives on the CrystalDual 27 cabinet.

Introducing PeakSlant 49, PeakBarTop and Cobalt 27 cabinets

Making its ICE show debut, the new PeakSlant 49 gaming machine offers a deep library of proven IGT games. It features a curved, 49-inch, ultra-high-definition display, wireless charging for mobile devices, and more. At the show, it will house IGT’s exciting new Bubble Blast Link game featured on Spells ’N Whistles and Treasures of Atlantis base games.

Another addition to the Peak cabinet family, IGT’s new poker bar top gaming machine, the PeakBarTop cabinet, elevates the player experience with its 23-inch curved display, USB charging ports, a comp-drink indicator, and enhanced lighting and audio. Backed by extensive focus group testing with operators, players, and bartenders, the cabinet will be demonstrated with new and proven IGT content including Game King X, Ultimate X Poker and Super Star Poker II.

The Cobalt 27 cabinet is also making its ICE show debut. Clad with two high-definition 27-inch screens, a 24-inch video topper, integrated cabinet lighting, and Dynamic Player Panel with dual bash buttons, the Cobalt 27 cabinet is designed to fit operators’ unique needs and forge new opportunities for their gaming floors.

Powerful multi-game, progressive, and standalone offerings

The company will demonstrate the strength of its multi-game portfolio by featuring market-attuned USwitch multi-game content on the Cobalt 27, CrystalDual 27, CrystalSlant and AXXIS 23 gaming machines. These user-friendly game bundles feature a range of player-favorite IGT titles along with recently released Proven Performer themes, which can easily be adapted to meet regional requirements and player preferences.

Available with the USwitch Multi-Game for the Cobalt 27, CrystalDual, and CrystalCurve cabinets, IGT’s Blazin’ Flames bolt-on progressive game offers a fully flexible setup that can be attuned to each casino floor.

IGT has also deepened its content library for single and dual-screen cabinets with titles including Star Goddess, Lucky Buddha and Twin Strike games on the CrystalDual 27 gaming machine, as well as Magic of the Nile, Mistress of Egypt Grand and Zodiac Lion titles on the popular CrystalCurve gaming machine.

Proven Video Lottery Terminal content, hardware, and systems

The company is showcasing the Cobalt 27 video lottery terminal, in addition to a variety of market-attuned proven VLT performers including Brilliant Wilds and 7’s Wild Gold games, as well as the newest addition to its game library, the Jungle Magic game. IGT will highlight additional new VLT games and multigame sets that can be tailored to players across diverse international regions, while also showing its proven Intelligen System solution for managing VLT operations.

Compelling new PlayDigital solutions

IGT’s PlayDigital division will unveil several exciting new titles, including Bill and Ted’s Excellent Adventure, which takes players on a fun-filled journey through time as Bill and Ted collect famous historical characters to win jackpot prizes. Additional new titles include the Cleopatra Gold game, the newest omnichannel extension of the iconic IGT brand, and the Juicy Loot game, a move-based, multi-stage Instant Win game that offers an engaging play experience.

IGT will show its updated IGT PlayCommand platform as its driving force for digital and sports. The engine that propels gaming operations, the PlayCommand platform now supports IGT’s full range of product verticals, including IGT PlaySports betting products, Gaming, and Lottery. Powered by IGT’s Play.AI artificial intelligence solution, the PlayCommand platform’s updated, advanced interface enables faster and easier access to reports and information to help operators optimize their business.

At ICE, IGT PlaySports’ market-leading solutions for the newly opening U.S. sports betting market will include the VIP CrystalBetting terminal and IGT PlaySports Kiosk.

Transforming the player journey with IGT Systems Player Experience

IGT will demonstrate the myriad player and operator benefits of its industry-leading IGT Advantage casino management system and its Player Experience Product Suite of solutions, which includes Cardless Connect, Resort Wallet, and Intelligent Offer solutions. This innovative product suite enables casino patrons to effortlessly interact with gaming devices via their mobile phones, while casino operators benefit from greater operational efficiencies.

Modernizing the Electronic Table Games space

IGT’s latest Electronic Table Games (ETG) solutions feature the new Dynasty Peak Terminal and new Dynasty Wheel Housing. These sleek, space-saving solutions can be deployed independently or together, and are designed to optimize the gaming floor. They will be shown with a full portfolio of RNG games including an expanded side-bet portfolio for baccarat and Triple Hand Blackjack, as well as new roulette content. The Company will also feature the new RNG Three Pod ETG standalone unit to modernize the player experience without increasing space and labor costs.

In addition, the company will feature Chill Gaming’s unique hybrid skill game concepts, IGT’s Cleopatra tournament solution, and much more.

To experience it all, stop by the IGT display at Stand #N3-160. For more information, visit

Interblock to Display the Future of Table Games at ICE 2020

Luxury gaming manufacturer and electronic table games market leader Interblock will exhibit its diverse, industry-leading multiplayer and multigame ETG solutions at ICE Stand #S4-210.

Interblock, a global leader in electronic table games (ETG), will bring diverse, industry-leading multiplayer and multigame ETG solutions to Stand #S4-210 to ICE Totally Gaming in London.

“This year, Interblock will be exhibiting at ICE 2020 for our 23rd consecutive time,” said Tomaž Žvipelj, Interblock board member and president of EMEA. “It is always the first show of every calendar year, and gives a good feel about the direction of gaming and the plans of our customers.”

Interblock’s Diamond Stadium, recently recognized as Product of the Year at the Global Gaming Awards in Las Vegas, will be on display with three live dealer tables delivering multihand blackjack, roulette and craps while also demonstrating its video options of multi-hand blackjack, baccarat, craps, and roulette. The Diamond Stadium provides operators with unlimited flexibility to customize their stadium to customer needs and available footprint, while also connecting to external generators on the casino floor. It delivers more hands per hour, with a variety of table-game content available from one seat. It has the ability to easily switch to an automated or video-gaming space when live dealers aren’t present.

The British Casino Awards, which will take place during ICE, has shortlisted Interblock’s recently released breakthrough form factor, the Universal Cabinet, for Best UK Table Game Product of the Year. The Universal Cabinet is a stand-alone unit with slot-like hardware, designed to support a variety of games. Available in both video and automated formats, the product will demonstrate craps, roulette, blackjack and baccarat games and is taking the industry by storm.

Also on display will be Interblock’s Golden Ball Roulette. A completely new take on the classic roulette game, Golden Ball generates results based on different colored balls ejected out of the ball magazine. The game is intended to increase the hold of the traditional roulette game and introduce a new type of player to the traditional roulette game. Golden Ball brings all-new side bet action to a market in search of innovation on this favorite game.

The award-winning StarBar bartop will demonstrate its ability to connect to live Stadium games. The StarBar allows players to interact with up to four different games simultaneously on one playstation, without having to cash out or change machines. A variety of games are available, including craps, blackjack, multi-hand blackjack, roulette, video poker and more.

The new Diamond Big Six Super Spin has all the classic features of Big Six, but with an added bonus. It’s the industry’s largest wheel and is fully automated. The double-sided wheel provides the flexibility to add play stations to one or both sides of the wheel, and the wheel’s face on both sides can be branded with the casino’s logo. The new Big Six Super Spin wheel is divided into 54 segments, each with a symbol. If the pointer stops on a selected symbol, players placing their bets on that symbol will win or an additional Super Spin feature is triggered.

Stop at ICE Stand #S4-210 to learn more, or visit

Konami Brings New Specialty Slots, Proven Progressives to ICE 2020

Konami Gaming Inc. will demonstrate compelling new cabinets and its popular progressive series at ICE 2020. See the best in show at Konami Stand #S7-110.

Konami Gaming Inc. will bring a major lineup of new cabinets and its popular progressive series to ICE 2020.

Stop by at Stand #S7-110 to see Konami’s latest proven gaming entertainment. Popular series including Dragon’s Law SeleXion, Ba Fang Jin Bao and Treasure Ball have demonstrated success across Konami’s specialty 4K Ultra High-Definition (UHD) machines, KX 43 and Concerto Opus.

As part of its continuing support for core dual-screen cabinets, the company is showcasing more than two dozen original themes on the Concerto upright and Slant—from jackpot progressives to SeleXion multi-game compatible content.

Gaming executives and professionals at this year’s event will also see the official ICE premiere of Konami’s new 49J machine, offering high-end 4K entertainment across a 49-inch “J-curve” display.

“This year’s ICE lineup is a demonstration of Konami’s commitment to delivering today’s top games, while driving new innovation for the future of the casino floor,” said Eduardo Aching, the company’s vice president, international gaming operations. “From the proven performance of Konami’s latest linked progressives, to creative advancements across the 49J cabinet, ICE attendees can experience a range of leading entertainment.”

Also on display at ICE 2020: two specialty Konami cabinets, each with a relaxed slant top, dual spin buttons, dual cup holders and an exceptional 4K game library. Konami’s 43-inch screen KX 43 and 65-inch screen Concerto Opus cabinets will showcase several of the industry’s highest performing slot series. Treasure Ball is a top new linked progressive with the ability to offer a mix of base game options to players through SeleXion multi-game.

ICE 2020 also will see the special release of Dragon’s Law SeleXion, which combines the popularity of Dragon’s Law Rapid Fever and Dragon’s Law Boosted in one machine. Inspired by the success of Konami’s classic Cai Lai Si Ji, an entirely new 4K linked progressive called Ba Fang Jin Bao has demonstrated success with flexible betting options and original base games. These ICE show highlights are available now across international markets.

“KX 43 and Opus are trusted Konami game cabinets, backed by a large library of successful game series,” said Aching. “We are confident about the entertainment and performance these specialty slots deliver—spanning everything from compatible multi-game content to entirely new progressive mechanics.”

This event also marks the ICE premiere of 49J, Konami’s latest high-end slot segment. With standout launch series like All Aboard, the 49J is delivering top-tier entertainment quality and variety to global operators. The machine is a must-see showcase at ICE 2020, complete with spectacular overhead signage and lighted LED chairbacks. Two unique All Aboard base games are available for launch: Dynamite Dash and Piggy Pennies.

“As KX 43 and Opus continue to gain global momentum, the new 49J is further expanding Konami’s high-end product offering by combining powerful games with premium merchandizing options,” Aching said. “This distinctive ‘J-curve’ machine empowers operators with greater options when outfitting their casino floor.”

Konami Gaming’s ICE 2020 presentation additionally contains fresh dual-screen content for upright and slant. SeleXion-compatible base games, integrated progressives, and linked progressives are included, to support continued core product investment across international markets.

For more information. visit Konami at Stand #S7-110, or go to

Novomatic Launches 40th Anniversary Countdown at ICE

Novomatic’s stands at ICE Totally Gaming—S6-310, S6-340, S6-345, S6-350—will include a full display of modern gaming solutions, content and hardware for the international gaming industry.

At ICE Totally Gaming, as Novomatic embarks on its 40th anniversary year, the company will offer a full range of modern gaming solutions, content and hardware for the various segments and markets of the international gaming industry.

Novomatic’s ICE exhibition will reflect four decades of success, inviting visitors to discover gaming technology innovations from the past, present and future. Look for a special vintage corner, where Novomatic looks back on classic products and company milestones from the past 40 years.

“ICE 2020 will be a very special trade show for Novomatic, especially since we will be celebrating our 40th anniversary this year,” said CEO Harald Neumann. “Accordingly, we will not only present our exceptional product portfolio, but also review these 40 successful years with our customers and partners.”

Visitors to the Novomatic display will be welcomed with traditional Austrian hospitality. The Winning Technology portfolio on display for 2020 and beyond will serve all operators’ demands, from land-based casino and AWP products and systems to biometric technologies for modern access solutions to online gaming, sports betting and cash handling solutions.

Casino Gaming

In land-based casino markets, Linked Progressives are a prevailing trend that European operators have come to embrace. Based on their growing popularity, Links figure prominently in the casino segment of the Novomatic stand, with dedicated single games, suites of games as well as multigame compendiums, featuring a great variety of linked progressive jackpot highlights. Among these, look for Asian themes and two brand new Asian Links, as well as the eye-catching Samurai Beauty, which is making its first appearance in Europe with the VIP Lounge Curve 1.43 cabinet and impressive video wall signage featuring dedicated content.

The Money Party Link, with titles Fruity Fruity and Juicy Juicy, will feature in the Panthera 2.27, as will the new Cash Connection linked multigame package with four titles.

Also specifically targeting European operators are the Brilliant Link Collection 1 and Sizzling Link multigame offerings, with a variety of colorful titles presented in the VIP Eagle III 3.27 and VIP Lounge 2.27 cabinets.

Standalone jackpot titles like Dancing Tiger, Dancing Lantern and Dragon Hits, as well as the Payday Progressives, will have operators spoiled for choice. “Curve” is one of the buzzwords at this year’s Novomatic show display, and operators will surely cherish what hides behind the name Concurve 5.

Australian supplier Ainsworth will again feature prominently in a dedicated section of the booth, showcasing a full range of new content as well as the latest multigame mixes and some exciting new innovations. Following the trending success of the Quick Spin series of games, Ainsworth will showcase a variety of new Quick Spin titles on both single-screen as well as dual-screen versions.


Novomatic Electronic Table Games (ETGs) will be on display in the international casino section of the booth. The show demo setup of five Executive SL 1.24 terminals is connected to live and automated roulette wheels, as well as featuring a selection of virtual games comprising Roulette, Blackjack, Baccarat, Caribbean Poker and Poker 3 as well as Sic Bo.

Additionally, Impera’s Lotus Roulette Pro table, with six integrated player positions in an elegant black roulette island unit, will exhibit the seamless integration of slots with ETGs.


Specialists from Octavian will present the latest modular functionalities of the myACP Casino Management System, which support operators not only with casino floor management tools but also with comprehensive accounting and reporting, as well as modern CRM functionalities that fulfill the regulatory requirements for data provisioning (GDPR) and Anti-Money Laundering (AML).

Moving on, visitors will learn about the advantages of biometric technologies for secure casino entrance control systems, as experts from Novomatic Biometric Systems (NBS) showcase the system’s smooth entrance process for guests as well as its benefits in terms of a fully automated and secure implementation of Responsible Gaming measures.

AWP, Arcades & Pubs

The European AWP markets will be catered to by a number of subsidiaries, each with an array of market-specific and attractive offers for their respective arcade and pub segments.

Novomatic Spain will present three product novelties for the Spanish arcade sector: Novo Line Power Link Premium HD, a new concept with nine base games, including a brand new title Magic Window and a progressive jackpot that unleashes a shower of coins and endless prizes. Also a preview of Charming Lady – Cash Connection will be presented: a bank of three single-game machines with the “Lock & Spin” feature for the Linked jackpot and a fresh style of sounds and graphics. Both concepts will be shown in the spectacular new FunMaster 2.27 cabinet, with two 27-inch monitors, surround sound and an innovative three-monitor sign providing an incredible gaming experience. Last but not least, a new compact eight-player version of the Lotus Roulette will be shown, especially suited for smaller arcades and with a new jackpot system for additional prizes.

Also being showcased at ICE is Novomatic Gaming UK’s innovative arcade product, a new kind of Magic Games. The FV551 cabinet will be home to the latest exhilarating Cat C Magic Games Premium HD game pack, which will feature an immense combination of 21 new and classic game titles with an exciting £100 jackpot. This new addition to the arcade sector is set to take customers on a journey through time and space with its adventurous line up of games.

Sports betting

Novomatic Sports Betting Solutions (NSBS) will highlight NovoPrime Sports, developed in partnership with Sportradar, as well as other solutions. The latest retail and online products of ADMIRAL Sportwetten and Millennium, including cash management solutions, will also be on show. For the burgeoning US sports betting market, NSBS will highlight the Novomatic ActionBook self-service kiosk that is rolling out in growing numbers with leading US operators.

Cash Management

The latest Novo Cash products from Germany’s Lowen Entertainment present easy and user-friendly cash management equipment for international operations of all sizes. State-of-the-art technology and a flexible modular concept are two of the trademarks of the new Novo Cash X6 money changer which is perfectly suited for any application—whether in the slot arcade, sports betting shop or casino. The new Novo Cash Casino Master is a dedicated redemption terminal for the global casino markets with an attractive design, the highest security standards and the capacity to hold an incredible 15,000 banknotes.


In the Novomatic Interactive segment of the booth, romance takes center stage as Greentube unveils a heart-stopping new slot. Ahead of Valentine’s Day, lovers of Greentube’s Home of Games are in for a real treat as the company’s latest offer is set to provide a thrilling player experience with more twists and turns than a Shakespearian tragedy. Visitors to the Novomatic Interactive section of the booth will be able to also try out online versions of classic Novomatic land-based slots, adapted by Greentube for digital and mobile, as well as 2019’s smash hit release Diamond Link: Mighty Elephant and the latest additions to the immensely popular Book of Ra series.

“Our quality portfolio has grown to over 400 slots, table games and bingo titles last year, thanks to a stellar roadmap of releases from our in-house and partner studios, providing a catalyst for commercial success over the past 12 months,” said Thomas Graf, CEO of Greentube. “Greentube’s rate of global expansion has been unprecedented, extending our geographical reach in new markets from Switzerland to Colombia, and we have entered the new year with a big appetite and capacity for further growth in emerging regions.”

For more information, visit Novomatic at ICE 2020, or go to

Quixant Brings New Sports Betting Line to ICE

ICE 2020 is the ideal launchpad for the European introduction of Quixant’s sports betting-specific hardware and terminals. Visit Stand #N1-520 to view the company’s greatest milestone yet—QxSBT, the cabinet of the future.

As a market leader in the supply of PC-based controllers and display solutions in the gaming sector, Quixant will use its stage at ICE 2020 to introduce new sports betting-specific hardware and terminals. Visit Stand #N1-520 to view the company’s full portfolio, including the company’s greatest milestone yet—QxSBT.

QxSBT is the SSBT cabinet of the future. Showcasing stunning visuals, sophisticated curves and vibrant lighting, and combined with award-winning, built-in technology, the QxSBT stand-up range will be on show at Stand #N1-520. Alongside this will be the QXi-SB7, a pioneering, versatile computer platform designed to perfectly satisfy the requirements of every sportsbook operator.

Quixant’s core gaming business remains at the forefront too; making its global debut is QCore, a new cost-effective, two- to four-screen hardware solution with 4K compatibility and a raft of Gaming Ecosystem benefits on-board. Alongside this, a Gaming Monitor offering of rapidly increasing breadth welcomes the next addition: a stylish, contemporary 32-inch “floating” display with multiple customization options.

“If you have new products to formally launch into the global marketplace, ICE is undoubtedly the place to do it,” said Quixant CEO Jon Jayal. “However, we don’t just have new products, we also have an entirely new concept in our QxSBT terminal range; we can now leverage our many years of experience in content optimization into a solution that we believe will truly revolutionize the world of sports betting.

“Importantly, this isn’t a shift in our focus, it’s a diversification; our gaming-based expertise remains greater than ever, encapsulated by the extremely exciting release of our cutting-edge QCore computer line.”

To learn about these new and established products, visit Quixant at ICE Stand #N1-520 or go to

Cutting-Edge Games, Technology—Scientific Games Brings It All to ICE

At ICE Totally Gaming in London, Scientific Games will be showcasing great games, best-in-class iGaming and sports platforms, and its complete entertainment ecosystem powered by cutting-edge technology. Visit the Scientific Games exhibit at Stand #N1-560.

When it comes to land-based gaming, no other gaming company creates exciting player experiences supported by efficient systems and seamless technology like Scientific Games.

At ICE, Scientific Games will introduce new games will build on its long history of introducing great games that take proven, player-favorite game mechanics to the next level of excitement for the European market. This includes great games such as Hot Hot Jackpot, Penny Pier Link, and Ultra Hot Mega Link, and evolution of beloved Ultimate Fire Link.

Each of these games is complemented by our cutting-edge hardware which is designed to bring players right into the game, creating a richer experience. Scientific Games is bringing back the classic 5 Reel Mechanical game with the TwinStar 5RM. The company is launching its first new 5RM games from the in seven years with Dancing Drums 5RM and Lock it Link 5RM.

Scientific Games will also showcase the latest features and updates from its dynamic iGaming and sports platforms and experiences, OpenGaming and OpenSports. Through OpenGaming Scientific Games offers immersive casino content and dynamic player experience features in one integration. New iGaming features such as Mega Drop, Mega Drop Quest and Jackpot Wars create innovative, new ways of engaging players and growing the player base. The modular platform, OpenSports, is trusted by the world’s leading operators and lets operators choose exactly the services their business requires.

To see the full range of Scientific Games products, visit Stand #N1-560 at ICE and go to

Spintec to Unveil Gaming Innovations at ICE 2020

Spintec, a world-class developer and producer of Electronic Table Games, will unveil its latest gaming innovations at ICE 2020. Among the highlights at Stand #S5-245 will be the Karma GEN2 Blackjack compact solution.

Spintec, a world-class developer and producer of Electronic Table Games, will unveil its latest gaming innovations at ICE 2020. Visit Stand #S5-245 to see comprehensive gaming solutions featuring Spintec’s cutting-edge design and technical expertise.

This year’s presentation will be marked by a vast selection of novelties for every casino floor. Visitors will see the cutting-edge Karma GEN2 Blackjack compact solution, on view for the first time at the show.

Spintec will also present its new bartop playing station, to be released later this year. Innovative, customizable design is available in this new product, which will be right at home in any casino environment and will keep players in their seats for hours.

Spintec products provide the ultimate gaming experience, with add-ons such as multi-level jackpots, tournaments and side bets that allow players to immerse themselves deeper into the game. Spintec has also updated and renewed its toppers, which are equipped with multimedia functions to keep players up to date.

“The ICE show offers us a great opportunity to present our latest solutions,” said Spintec CEO Goran Miškulin. “We promise that our customers can count on our continued growth and innovation, and we will be happy to prove this in LondonSpintec will demonstrate groundbreaking solutions to drive player engagement, which translates directly into longer gaming sessions, accelerates operators’ revenue growth, and enhances operating efficiency.”

As Spintec nears its 10th anniversary, added Miškulin, “There will be a great opportunity to celebrate this at ICE London with our team and business partners who are part of our success.”

Visit the Spintec team at ICE Stand #S5-245, or go to

Suzohapp to Showcase News Products, Website at ICE 2020

Suzohapp, a leading technology company with more than 50,000 gaming, amusement, sports betting, lottery and bingo products for operators and OEMs, will exhibit at ICE Stand #N3-130.

Gaming technology leader Suzohapp will exhibit at ICE London, the premier gaming exhibition for industry professionals, at Stand #N3-130.

At ICE, Suzohapp will showcase a complete range of components including monitors, locks, printers, scanners, bill-handling and coin-handling tools, push buttons and more. A key player in the gaming industry for decades, Suzohapp uses its deep expertise and strong engineering team to deliver technological innovations that add significant value to its customers.

One such innovation is the new VisionPro line of LCD monitors, which now includes edge-lit and 4K UHD models, narrow-border touch and Thru-Glass capabilities, allowing touchscreens to work through 9mm of tempered glass.

Also on display will be the new drop-in replacement E-PRL electronic reprogrammable lock, which enables remote authorization and traceability, with the benefit of never needing to change locks when a key is lost or an employee dismissed. The Dynamic Panel Systems feature the latest advancements in player interfaces, offering all the adaptability of touch screens while maintaining the satisfying feel of mechanical pushbuttons that keep users engaged.

Further innovations include the Newland line of scanners, new printer models from Nanoptix and Custom, and POS solutions for lottery and sports betting.

”The depth and breadth of our product line is unmatched—we can provide every component operators and OEMs need to run their businesses efficiently,” said Mike Sigona, Suzohapp’s business development and global gaming product manager. ”Even more, we deliver the kind of value-added innovation that our customers can use to drive demand for their offerings.”

Also at ICE, Suzohapp will display its new, award-winning Components website, which offers comprehensive product information, organized in an intuitive and easy-to-navigate format.

“Our goal is to simplify the sourcing process for our customers,” said Sim Bielak, Suzohapp’s president of global gaming and amusement. “This new website advances our goal by giving our customers easy access to the product information they need, when they need it.”

For a look at the new site, please visit Stop by Stand #N3-130 at ICE to view the company’s product lineup.

Synergy Blue: ‘Fun You Can Bet On’ at ICE 2020

Check out Synergy Blue’s new products and developments —and try your hand at “fun you can bet on”—at Stand #S8-225 at ICE London 2020.

Synergy Blue has reasons to celebrate at ICE Totally Gaming in London—its library of arcade-style, skill-influenced games will be expanding its range via a new distribution agreement with Canadian gaming supplier Bet Rite.

The agreement expands Synergy Blue’s reach to all Canadian markets, where Bet Rite will provide sales distribution and localized support for the company’s unique HAWG (Hybrid Arcade Wager-based Gaming) platform and the company’s vast library of arcade-style casino games.

“We’re very excited to expand our North American footprint into Canada, and with over 40 years of experience, the Bet Rite team quickly emerged as experts in their field and the Canadian market,” said Georg Washington, CEO of Synergy Blue. “As we continue to expand skill-influenced, arcade-style gaming to new audiences, familiarity with local markets is critical. With Bet Rite’s expertise, we see the Canadian market as one that is full of long-term potential and are excited to offer them new experiences with skill-influenced gaming.”

Synergy Blue’s arcade-style games are available in both a single title and multi-game configuration, allowing casino guests to choose from a variety of exciting experiences. From classic gambling games like video poker, to exciting new styles like Candy Ca$h, Mahjong, and the award-nominated Safari Match, Synergy Blue’s game library is designed to intrigue and entertain all types of players.

Built on the HAWG solution, the games blend regulatory-compliant, skill-influenced Class II and Class III gambling with the uninterrupted entertainment of arcade and mobile style play, providing unique entertainment offerings for a burgeoning demographic.

“Synergy Blue’s HAWG platform and gambling solutions are very unique and present an exciting new avenue for Canadian gamblers, especially the younger generations who are more familiar with mobile and arcade-style gaming,” said Billy MacLellan, president of Bet Rite. “We’re very excited for this distribution agreement and to bring a full and robust selection of skill-influenced games to Canada.”

Designed with the latest technology, familiar game play, and enticing graphics, Synergy Blue’s casual gambling games reflect styles from popular arcade and mobile games. Adding variety and increased levels of engagement to traditional casino options, the company’s games are designed to attract and amuse the rising number of non-traditional gamblers. At the same time, the games present a unique marketing element for operators and add a new type of experience to current offerings. Together, Bet Rite and Synergy Blue are bringing excitement to Canadian casinos and gamblers countrywide.

See Synergy Blue’s new products and developments at ICE Stand #S8-225, visit, or follow @synergyblue1.

Win Systems: Time to Win at ICE 2020

Win Systems, a leading provider of solutions for the gaming and entertainment industry, is coming to ICE 2020 with the motto, “It’s time to win!” Visit Stand #S7-150 to learn why this is an important year for the company’s Gaming Division.

Win Systems, a provider of solutions for the global gaming industry, will mark several important milestones at ICE 2020.

Within its Systems Division, Win’s renowned Wigos casino management system will celebrate a total of 100,000 machines installed in 340 casinos, as well as 10 years of service. Win Systems representatives will show off the functionalities of the system, including its powerful business intelligence and loyalty tools and player rewards.

2020 will be a year of important developments for Win’s Gaming Division, marking a qualitative leap in all its new proposals. The GameStar slot machines and games will present an attractive and innovative collectable link feature, Rising Link. The progressive SAP Colossal Warriors jackpot will also have a special role, and be presented for the first time in Europe. The latest models of cabinets and jackpot signs GameStar will also be shown.

The Gold Club electronic roulette will also see important developments this year, showcasing the new Gold Club Allegro for the first time in London, an individual station with the highest technical and design features for maximum comfort, fun and ergonomics. Visitors can see the range of Gold Club multiplayer electronic roulettes, as well as the latest innovative electronic roulette game, the Gold Club Huo Long.

Eric Benchimol, CEO of Win Systems, commented: “Win Systems’ strategy is clear: to bet on a growth based on technological innovation of highly added value in all of our products and services, and on great customer service based on continuous contact.

“This allows us to consolidate among the major manufacturers in the sector in terms of our products, maintaining close contact with our customers and their needs as we have done so since the beginning. As leaders in technological innovation, we are eager to show all our products to current and future customers and operators at our stand at ICE.”

For more information, stop at Win Systems’ Stand #S7-150, email [email protected], or visit

Zitro Plans ‘Shockingly Cool’ ICE 2020, with More Video Slots & Bingo

At ICE 2020, Zitro will display distinctive cabinet models, specifically designed to maximize Zitro game content, provide extraordinary gaming experiences, and create a more diversified and attractive casino floor. Visit Stand #N6-160 for the full lineup.

“Wider Choice, Bigger Success!” That’s Zitro’s motto. The company will showcase its steadily growing product library of video slots and video bingo games and solutions at ICE 2020. Visit Stand #N6-160 to see what’s new.

At centerstage: distinctive cabinet models, specifically designed to maximize Zitro game content, provide extraordinary gaming experiences, and create a more diversified and attractive casino floor.

  • Zitro’s portrait-type cabinet Illusion incorporates an impressive 43-inch Ultra HD curved monitor and a 21.5-inch digital topper.
  • Allure comes with three 27-inch Full HD Screens as well as Synchroscreens, a powerful multimedia system integrated by the superior monitors that creates an incredible immersive experience.
  • Zitro’s popular Fusion cabinet, in both upright and slant versions, will also be on display at ICE, with even better content. All three cabinet types are compatible with Zitro’s powerful digital button panel SmartDeck.

Both the Illusion and Allure cabinets were presented for the first time at G2E 2019 in Las Vegas, and have since been installed in multiple casinos around the world.

In terms of content, Zitro’s multigame link Double Link on the Illusion cabinet will mark its worldwide debut. The new game offers new functionalities never seen before on a link game. Get ready for double the fun with Double Link.

Visitors will feel the impact when they arrive at the “Shock Lounge” at Stand #N6-160. It contains a proven game library that includes Link Shock, 88 Shock, Link Me Shock, Link Shock II and 88 Link Shock. All are interconnected to the same mystery progressive jackpot. Players can choose their favorite games for a chance to win the mystery shock prize, which is triggered with high frequency.

In addition, Zitro will present the winning combination of its multiway multigames with extra charged Link Bonuses like Bashiba on Illusion, or 88 Link Wild Duels and 88 Link Lucky Charms on Allure.

Also on the floor will be Zitro’s classic Link Bonus multigame hits with a panoramic sign: Link King, Link Me and Link Shock, together with LAP’s Blazing Pearls, Guns & Gold and the standalone Hot Deal, now with 20 games.

Visitors may also enjoy the newest video bingo games as well as new online video bingo and video slots content presented in the Zitro Interactive area, designed for both B2B as well as B2C customers through its social casino, Let’s WinUp!

“It is only three years ago when we showcased our first video slot machines at ICE 2017,” said Zitro founder Johnny Viveiros Ortiz. “Now we not only have a vast and steadily growing game library and hardware selection, but the recognition of all major casino operators, who have experienced first-hand the success of our video slots or video bingo products, positioning us as a global leader in the gaming industry.”

For more information, visit Zitro at Stand #N6-160, or go to