Fans and followers aren't barometers of effective marketing_until you get them in the door
In the once-insular casino environment, high-end retail has changed the game
The days are long gone when casino entertainment was limited to headliners and lounge acts. The definition of entertainment today is more elastic and designed to appeal to almost everyone. And don't miss the exclusive interview with Jason Gastwirth, the entertainment VP for Caesars Entertainment.
Senior Vice President and Chief Operating Officer/Asia, Gaming Partners International Corp.
Principal, Cleo Design, Las Vegas
Executive Vice President and Chief Human Resources/Social Responsibility Officer, Melco Crown Entertainment Ltd.
Age and financial strife can render a casino brand irrelevant-and decimate its bottom line. That's where rebranding comes in.
When the storied Hard Rock brand lost its cool, a rebrand helped revive it
The female-led executive team at SugarHouse Casino in Philadelphia emphasizes people as well as performance
With gaming growth prospects limited, operators invest in the global value of their brands
Jana McKeag, President, Lowry Strategies
Laurie Itkin, Vice President of Government Affairs, Betfair TVG
Entertainment keeps casino patrons coming, despite the economy
The economy has taken some of the steam out of ultra-dining in the casino. In response to consumer demand, chefs like Bobby Flay and Wolfgang Puck are trimming the fat-on both sides of the menu.
This week, the Global Gaming Business Podcast features an encore interview with John Pasqualoni, the new president of Resorts Atlantic City, on his property and the city's future.The return of John Pasqualoni to Atlantic City, where he started his career, took many years. A slot executive for most of his career, he left the Trump organization in the 1990s to join Foxwoods in Connecticut, where he spent many years running one of the most profitable slot floors in the world. Later, he joined the Seneca Gaming Corp., and became its president in 2005. He was appointed to lead Resorts in August, taking over a struggling property owned by Colony Capital's subsidiary, Resorts International. He spoke with Atlantic City Casino Connection Managing Editor Marjorie Preston in his offices at Resorts in September.
Can you afford to cut your PR budget?
How casinos are keeping F&B offerings fresh amid rising competition
The almost mythic quest by casinos, manufacturers and game makers to go automate table games
Hospitality is higher-tech than ever at hotels, restaurants and casinos. The back-of-the-house systems are advancing very quickly.