The Las Vegas casino company has won hearts, minds and a coveted casino license in the Free State.
With casinos in dozens of states and more in the pipeline, operators are bracing for a fight. And what about the "casino in the air," internet gaming?
Vice President, Eastern European Marketing, Aria, Las Vegas
Chief Legal Counsel, Pojoaque Pueblo of New Mexico
President, Co-Owner, Thalden Boyd Emery
Director of Food and Beverage, The Innovation Group
Is your F&B outlet broken? Here are some tools to fix it.
Forget about the finer points of social media marketing; some of the biggest casino companies haven't mastered the fundamentals.
Tribal gaming in Oklahoma is enjoying a growth spurt. Could growing pains follow? The Sooner State is keeping a close eye on possible new competition in state, out of state and online.
Cutting costs or cutting throats?
Fans and followers aren't barometers of effective marketing_until you get them in the door
In the once-insular casino environment, high-end retail has changed the game
The days are long gone when casino entertainment was limited to headliners and lounge acts. The definition of entertainment today is more elastic and designed to appeal to almost everyone. And don't miss the exclusive interview with Jason Gastwirth, the entertainment VP for Caesars Entertainment.
Senior Vice President and Chief Operating Officer/Asia, Gaming Partners International Corp.
Principal, Cleo Design, Las Vegas
Executive Vice President and Chief Human Resources/Social Responsibility Officer, Melco Crown Entertainment Ltd.
Age and financial strife can render a casino brand irrelevant-and decimate its bottom line. That's where rebranding comes in.
When the storied Hard Rock brand lost its cool, a rebrand helped revive it