• Home
  • Features
  • Columns
    • The Agenda
    • American Gaming Association
    • Fantini’s Finance
    • Frankly Speaking
    • Table Games
    • iGaming North America
    • Global Gaming Women
    • Eilers-Fantini Game Report
    • See all columns →
  • Departments
    • Casino Communications
    • 5 Questions
    • AGEM
    • Cutting Edge
    • People
    • Emerging Leaders
    • Goods & Services
    • iGAMES
    • New Game Review
    • Gaming Events Calendar-old
    • See all departments →
  • Archives
    • Past Issues
    • Digital Editions
    • Podcasts
  • GGB Directory
  • Subscribe
  • Advertise
  • About Us
    • GGB Privacy Policy
    • Update Your Subscription Information
  • Go Mobile
digital issuesRead GGB Digital Editions
Subscribe to GGB Magazine
GGB Magazine - The leading trade publication focusing on the international casino industry
}
  • Home
  • Features
  • Columns
    • The Agenda
    • American Gaming Association
    • Fantini’s Finance
    • Frankly Speaking
    • Table Games
    • iGaming North America
    • Global Gaming Women
    • Eilers-Fantini Game Report
    • See all columns →
  • Departments
    • Casino Communications
    • 5 Questions
    • AGEM
    • Cutting Edge
    • People
    • Emerging Leaders
    • Goods & Services
    • iGAMES
    • New Game Review
    • Gaming Events Calendar-old
    • See all departments →
  • Archives
    • Past Issues
    • Digital Editions
    • Podcasts
  • GGB Directory
  • Menu
Author: Julia Carcamo
Julia Carcamo is the chief brand strategist at J Carcamo & Associates consultancy. She has held leadership positions at the property and corporate levels at medium to large casino companies. You can contact her at [email protected].com.

The Ultimate Challenge

By Julia Carcamo Tue, Feb 21, 2023

How to compete in the marketing world with your biggest competitors

Published in the March 2023 issue.

The Marketing Horizon

By Julia Carcamo Thu, Dec 1, 2022

Changes in casino marketing are happening quickly and completely, so be ready to respond

Published in the December 2022 issue.

Testing, Testing, Testing

By Julia Carcamo Tue, Sep 27, 2022

Want to know whether a product, promotion or event will succeed even before it happens? Market research is the answer, but it has to be more nuanced than it has in the past

Published in the October 2022 issue.

The Brand is the Experience

By Julia Carcamo Fri, Aug 26, 2022

How to create extraordinary moments and engender instant loyalty

Published in the September 2022 issue.

Don’t Date Your Data

By Julia Carcamo Mon, Jun 27, 2022

With so much information available to casino operators these days, how can you evaluate its quality?

Published in the July 2022 issue.

Tying the Knot

By Julia Carcamo Tue, Apr 26, 2022

Why there needs to be complete cooperation between corporate and property when deciding on marketing strategy.

Published in the May 2022 issue.

Digital Dynamics: Marketing in Today’s World

By Julia Carcamo Thu, Mar 24, 2022

Facebook, Twitter, TicTok, Snapchat… What’s the best way to get your message out?

Published in the April 2022 issue.

Panic Marketing

By Julia Carcamo Tue, Jan 25, 2022

While you have to keep an eye on your competition, reacting to every marketing program is not wise and can be counterproductive

Published in the February 2022 issue.

Advertising: Consider Your Content & Volume

By Julia Carcamo Mon, Nov 22, 2021

All eyes are on gaming companies who want to establish their brands

Published in the December 2021 issue.

Anticipate Surprises

By Julia Carcamo Tue, Sep 28, 2021

Is your brand ready for the next curve ball?

Published in the October 2021 issue.

Next-Level Customer Engagement

By Julia Carcamo Tue, Jun 22, 2021

Touching your guests on a continuous basis creates loyalty and excitement

Published in the July 2021 issue.

Helping Consumers Love Your Brand

By Julia Carcamo Wed, Jan 20, 2021

Creating brand love is creating loyalty. But creating loyalty is a complex, multi-layered process.

Published in the February 2021 issue.

Casino Marketing—Art or Science?

By Julia Carcamo Wed, Jun 24, 2020

The first Casino Marketing Monitor examines job performance, satisfaction and challenges

Published in the July 2020 issue.

Signs of the Times

By Julia Carcamo Wed, Sep 26, 2018

Do customers tune out the digital wave or are signs still an effective way to get your message out?

Published in the October 2018 issue.

Not So Free To Be

By Julia Carcamo Tue, May 22, 2018

Social media strategy and trends casino marketers should be watching

Published in the June 2018 issue.

Casino Brand Building 101

By Julia Carcamo Fri, Apr 25, 2014

Creating an effective brand boils down to five crucial steps.

Published in the May 2014 issue.

G&T Award Nominations Emerging Leaders of Gaming Nominations
Tweets by @GlobalGamingBiz
Tweets by @GlobalGamingBiz

Nominations are open for the 2021 Gaming & Technology Awards
Eilers-Fantini Game Report

GAMING EVENTS CALENDAR

March 27-30, 2023: Indian Gaming Tradeshow & Convention, the largest gathering of tribal leaders and casino executives in the country. San Diego Convention Center, San Diego, CA. https://www.indiangamingtradeshow.com/510/indian-gaming-tradeshow-home.htm
March 29-30, 2023: Prague Gaming & TECH Summit ’23, Vienna House Andel’s Prague, Prague, Czech Republic. Produced by Hipther. For more information, visit Hipther.com.
April 19-20, 2023: East Coast Gaming Congress, Hard Rock Hotel & Casino, Atlantic City, New Jersey. Produced by Spectrum Gaming and Cooper Levenson. For more information visit eastcoastgamingcongress.com. For sponsorship information, contact Donna Vecere at [email protected].
April 19-20, 2023: SAGSE Latin America, Hilton Hotel, Buenos Aires, Argentina. Closed and exclusive event for operators, regulators and sponsors. For more information visit https://www.sagselatam.com/en.
May 3, 2023: 24th Annual AGEM + AGA Golf Classic, Cascata Golf Club, Las Vegas, NV. Swing into the 24th Annual AGEM/AGA Golf Classic Presented by JCM Global tournament with thrilling contests and a wide selection of amazing raffle prizes. For more information visit https://golf.jcmglobal.com/.
May 9-11, 2023: SBC Summit North America, Meadowlands Exposition Center, New Jersey. The Leading Sports Betting and iGaming event in North America. Organized by SBC. For more information visit https://sbcevents.com/sbc-summit-north-america.
May 15-17, 2023: Casino Marketing Boot Camp, General Managers Edition, Rolling Hills Casino Resort, Corning, California Produced by J Carcamo & Associates.For more information visit CasinoMarketingBootCamp.com.
May 23-25, 2023: CasinoBeats Summit (CBS), InterContinental in St Julian’s, Malta. Produced by SBC. For more information, visit SBCEvents.com.
May 23-25, 2023: Gambling & Risk Taking Conference, Park MGM, Las Vegas, NV. Produced by UNLV. For more information, visit www.unlv.edu/igi/conference.
May 25-27, 2023: Gambling Brasil, Frei Caneca Convention Center, Sao Paulo, Brazil. Produced by Afiliados Brasil. For more information, visit GamblingBrasil.com.
June 13-15, 2023: Canadian Gaming Summit, offers multiple and creative ways to connect with your staff, peers, suppliers and clients. Metro Toronto Convention Centre, Toronto, Ontario, Canada. Produced by the Canadian Gaming Association and SBC For more information visit https://www.canadiangamingsummit.com.
June 14-18, 2023: SIGMA Americas, Sao Paulo, Brazil. SiGMA America’s first event for the market is perfectly timed to connect its wide-reaching network in the West with Latin America’s leading suppliers, operators, and affiliates. For more information visit sigma.world/americas.
June 20-23, 2023: International Gaming Summit, (IAGA) Culloden Estate and Spa, Belfast, Northern Ireland. A premier event that brings together leaders from all global gaming sectors, the Summit will provide operators, suppliers, attorneys, investors, bankers, regulators and other advisor delegates with an unparalleled opportunity to meet and discuss the most important issues facing gaming. For more information visit https://www.theiaga.org/2023-summit-preview.

July 17-19, 2023: AML Bootcamp + Cage Operations Conference, Sycuan Casino Resort, San Diego, CA. Join us at Sycuan Casino Resort in beautiful San Diego, CA for our single day AML Bootcamp and Cage Operations Conference. Our theme is "Learn, Connect and Belong" to this Gaming Community that is focused on best practices and education around tools and automation that enhance the gaming experience in uncertain times. For more information visit https://skiild.com.
July 19-22, 2023: SIGMA Asia, Manila, Philippines. With an eye towards new horizons, the SiGMA Group heads to Manila, connecting the sharpest minds in the sector, and bringing a vast network in the West closer to Asian suppliers, operators and affiliates. For more information visit sigma.world/asia.
August 14-16, 2023: OIGA Conference & Tradeshow, Cox Business Convention Center, Tulsa, OK. Lively, fun, informative, high-energy assembly of some of the biggest names in the gaming and hospitality industries. https://oiga.org/tradeshow.

September 4-7, 2023: SIGMA Balkins & CIS, Limassol, Cyprus. With the New Gambling Act of 2020 creating a more responsible, accountable, and well-regulated Land-based and iGaming sector in Serbia, the nation has the potential to host an even more robust, flourishing economic industry, attracting firms and talent from far beyond its shores as its local market swells. For more information visit sigma.world/cis.
September 18-21, 2023: Tribalnet Conference & Tradeshow, Town & Country Resort, San Diego, CA. For more information visit www.tribalnetconference.com.
September 19-21, 2023: SBC Summit Barcelona, Fire De Barcelona, Montjuic. The global betting and igaming show. For more information visit https://sbcevents.com/sbc-summit-barcelona.
October 9-12, 2023: Global Gaming Expo, G2E is the one place to see the people, products, and ideas to drive your business forward and define the future of gaming. Venetian Expo, Las Vegas, NV. www.globalgamingexpo.com/en-us.html
October 31-November 2, 2023: SBC Summit Latinoamerica, Seminole Hard Rock Hotel & Casino, Hollywood, FL. The conference and trade show for senior executives in the Latin American betting and gaming industry. For more information visit https://sbcevents.com/en/sbc-summit-latinoamerica.
November 13-17, 2023: SIGMA Europe (Malta Week), Malta, MFCC (North Gate). Returning to its roots, SiGMA Europe attracts an international and diverse lineup of industry leaders to its annual Malta Week event, bringing a convergence of expo, conference, and networking. For more information visit sigma.world/europe.
November 22-23, 2023: BEGE, IEC, Sofia, Bulgaria. BEGE is one of the leading gaming and entertainment exhibitions in Europe. The show gathers 85+ exhibitors and over 6000 visitors from over 60 countries. Over the years, the event has gained the attention of leading companies and established itself as a preferred business venue and became meeting point for the gaming society. For more information visit www.balkangamingexpo.com.
November 22-23, 2023: EEGS IEC, Sofia, Bulgaria. The Eastern European Gaming Summit (EEGS) is an annual gaming conference which brings together more than 50 speakers and 300+ delegates from all over world. With hundreds of leaders and thriving companies from the land-based and online gaming industry in attendance, EEGS covers groundbreaking subjects and discussions based on the latest trends, developments, and insights.For more information visit eegamingsummit.com/.
LISTEN IN APPLE PODCASTS Listen in iTunes Listen on Spotify View in GGB Podcast YouTube ChannelWATCH IN YOUTUBE
slotsjudge

RECENT GGB MAGAZINE ISSUES

  • April 2023
  • March 2023
  • February 2023
  • January 2023
  • December 2022
  • November 2022
  • October 2022
  • September 2022
  • August 2022
  • July 2022
GGB Directory Button

RESOURCES

  • Subscribe
  • Advertise
  • About Us - Contact
  • Digital Editions

GGB PUBLICATIONS

  • • GGB Magazine
  • • GGB News
  • • iGamingPlayer
  • • Casino Style
  • • Tribal Government Gaming
  • • Casino Connection
  • • GGB Gaming and Hospitality Education Series

GGB Magazine | GGB News | iGamingPlayer | Casino Style | Tribal Government Gaming | Casino Connection

About Us | Advertise

Copyright GGB Magazine © 2023 All Rights Reserved .

Scroll