Want to know whether a product, promotion or event will succeed even before it happens? Market research is the answer, but it has to be more nuanced than it has in the past
How to create extraordinary moments and engender instant loyalty
With so much information available to casino operators these days, how can you evaluate its quality?
Why there needs to be complete cooperation between corporate and property when deciding on marketing strategy.
Facebook, Twitter, TicTok, Snapchat… What’s the best way to get your message out?
While you have to keep an eye on your competition, reacting to every marketing program is not wise and can be counterproductive
All eyes are on gaming companies who want to establish their brands
Is your brand ready for the next curve ball?
Touching your guests on a continuous basis creates loyalty and excitement
Creating brand love is creating loyalty. But creating loyalty is a complex, multi-layered process.
The first Casino Marketing Monitor examines job performance, satisfaction and challenges
Do customers tune out the digital wave or are signs still an effective way to get your message out?