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Author: Julia Carcamo
Julia Carcamo
Julia Carcamo is the chief brand strategist at J Carcamo & Associates consultancy. She has held leadership positions at the property and corporate levels at medium to large casino companies. You can contact her at [email protected]

Helping Consumers Love Your Brand

Wed, Jan 20, 2021

Creating brand love is creating loyalty. But creating loyalty is a complex, multi-layered process.

Published in the February 2021 issue.

Casino Marketing—Art or Science?

Wed, Jun 24, 2020

The first Casino Marketing Monitor examines job performance, satisfaction and challenges

Published in the July 2020 issue.

Signs of the Times

Wed, Sep 26, 2018

Do customers tune out the digital wave or are signs still an effective way to get your message out?

Published in the October 2018 issue.

Not So Free To Be

Tue, May 22, 2018

Social media strategy and trends casino marketers should be watching

Published in the June 2018 issue.

Casino Brand Building 101

Fri, Apr 25, 2014

Creating an effective brand boils down to five crucial steps.

Published in the May 2014 issue.

Eilers-Fantini Game Report
Tweets by @GlobalGamingBiz
Tweets by @GlobalGamingBiz
40 Under 40 Nominations
G&T Awards ButtonNominations are open for the 2020 Gaming & Technology Awards

GAMING EVENTS CALENDAR

February 24-25, 2021: Ukrainian Gaming Week 2021, IEC Pavilion, Kyiv, Ukraine. Produced by Smile Expos. For more information, visit ugw.com.ua/en
March 1-3, 2021: Casino Marketing Bootcamp Executive, a virtual New Orleans Experience. Produced by Julia Carcamo. For more information, visit https://casinomarketingbootcamp.com.
March 2-3, 2021: SBC Digital LatinoAmerica, virtual event. Produced by SBC Events. For more information visit https://sbcevents.com/sbc-digital-latinoamerica/.
March 3 2021: National Tribal Gaming Commissioners & Regulators (NTGCR): Reduce CHRI Footprint, webinar series. For more information visit https://www.ntgcr.com.
March 8-12, 2021: IMGL Spring Conference 2021, Hotel Grand Bretagne, Athens, Greece. Produced by the International Masters of Gaming Law. For more information, visit IMGL.org.
March 9, 2021: AGA's Women's History Month Webinar, online event. Produced by the American Gaming Association. For more information, visit https://www.bigmarker.com
March 15-19, 2021: Kambi’s Festival of Sportsbook, virtual event. Week-long content series produced by Kambi. For more information, visit www.kambi.com/festival.
March 17 2021: National Tribal Gaming Commissioners & Regulators (NTGCR): Clear Path to Compliance, webinar series. For more information visit https://www.ntgcr.com.
March 23-25, 2021: SPiCE India, Strategic Platform for iGaming Conference and Exhibition India. Goa Marriott Resort & Spa, Goa India. Produced by SBEA. For more information, visit https://www.sportsbettingevents.com/spice-india.
March 30-31, 2021: SBC Digital Africa, virtual event dedicated to the African continent. Produced by SBC. For more information, visit https://sbcevents.com/sbc-digital-africa/
April 13-15, 2021: SIGMA Europe, Malta Fairs & Conventions Centre. World iGaming Festival. For more information visit https://www.sigma.com.mt/en/events/europe.
May 6-7, 2021: Cyprus Gaming Show, Nicosia, Cyprus. Produced by the Cyprus Gaming & Casino Supervision Commission and National Betting Authority. For more information, visit CyprusGamingShow.com.
May 11, 2021: CasinoBeats Slots Festival, virtual event. Produced by SBC. For more information, visit https://sbcevents.com/casino-beats-slots-festival/
May 13-14, 2021: Analytics & AI in Gaming, Dubai, United Arab Emirates. Produced by Eventus Intl. For more information, visit https://www.eventus-international.com/ai-in-gaming.
May 20-21, 2021: Russia iGaming Summit & Expo, Sochi, Russia. Produced by Eventus Intl. For more information, visit https://www.eventus-international.com/rise.
May 25-27, 2021: G2E Asia 2021, Venetian Macao. Produced by Reed Exhibitions and the American Gaming Association. For more information, visit www.g2easia.com.
May 26-27, 2021: East Coast Gaming Congress, Harrah’s Resort, Atlantic City. Produced by Spectrum Gaming, Cooper Levenson, the Friedmutter Group and Sysco. For more information, visit EastCoastGamingCongress.com.
May 27-28, 2021: SIGMA Asia, SMX Convention Centre, Manila. World iGaming Festival. For more information visit https://www.sigma.com.mt/en/events/asia.
May 28, 2021: Prague Gaming Summit, Vienna House Andel’s Prague, Czech Republic. Produced by European Gaming Media and Events. For more information, visit PragueGamingSummit.com.
June 8-10, 2021: Canadian Gaming Summit, Metro Toronto Convention Centre. Produced by CGA and MediaEdge. For more information, visit https://www.canadiangamingsummit.com/
June 14-17, 2021: International Gaming Summit 2021, Culloden Estate and Spa, Belfast, Northern Ireland. Produced by the International Association of Gaming Advisors (IAGA). For more information, visit TheIAGA.org.
June 21-22, 2021: Sports Betting East Africa, Dar es Salaam, Tanzania. Produced by Eventus Inl. For more information, visit https://www.sportsbettingevents.com/sbea
July 11-13, 2021: National Council of Legislators from Gaming States (NCLGS): Summer Meeting, InterContinental Magnificent Mile, Chicago. Produced by Spectrum Gaming Group. For more information, visit http://nclgs.org
July 13-15, 2021: CasinoBeats Summit 2021, Intercontinental Hotel, Malta. Produced by SBC. For more information, visit https://sbcevents.com/casinobeats-summit/.
July 19-22, 2021: International Gaming Summit 2021, Culloden Estate and Spa, Belfast, Northern Ireland. Produced by the International Association of Gaming Advisors (IAGA). For more information, visit TheIAGA.org.
July 22-23, 2021: Gaming & Affiliate Marketing Expo, Athens, Greece. Produced by Eventus International. For more information, visit https://www.eventus-international.com/game
July 28-30, 2021: SPiCE Sri Lanka, Colombo, Sri Lanka. Produced by Eventus International. For more information, visit https://www.sportsbettingevents.com/spice-sri-lanka.
August 5-6, 2021: Sports Betting West Africa, Lagos, Nigeria. Produced by Eventus International. For more information, visit https://www.sportsbettingevents.com/sbwa
August 23-24, 2021: BiG Africa Summit, Emperors Palace, JHB, South Africa. Produced by Eventus International. For more information, visit https://www.bigafricasummit.com
September 2-3, 2021: Fantasy eSports Summit, Amsterdam, Netherlands. Produced by Eventus Intl. For more information visit https://www.eventus-international.com/fes
September 9-10, 2021: Scandinavian Gaming Show, Stockholm, Sweden. Produced by Eventus Intl. For more information visit https://www.eventus-international.com/sgs.
September 13-14, 2021: SIGMA Americas, Tivoli Hotel, Sao Paolo, Brazil. World iGaming Festival. For more information visit https://www.sigma.com.mt/en/events/americas.
September 16-17, 2021: All American Sports Betting Summit, San Francisco, CA. Produced by Eventus Intl. For more information visit https://www.eventus-international.com/aasbs
September 21-24, 2021: SBC Summit Barcelona, Fira Barcelona Montjuic. Produced by SBC. For more information visit https://sbcevents.com/sbc-summit-barcelona
October 1, 2021: IMPACT 21: Marketing to a New World, virtual event. Produced by Internet Marketing Association. For more information visit https://imanetwork.com/impact21.
October 4-5, 2021: Cyprus Gaming Show, Nicosia, Cyprus. Produced by Eventus International. For more information, visit https://www.eventus-international.com/cyprus-gaming-show
October 4-7, 2021: Global Gaming Expo (G2E 2021), Sands Expo and Convention Center, Las Vegas, NV. The casino industry's largest and most important conference and trade show. Produced by Reed Exhibitions. For more information, visit https://www.globalgamingexpo.com.
October 11-12, 2021: iGaming Central America, San José, Costa Rica. Produced by Eventus International. For more information, visit https://www.eventus-international.com/igaming-central-america
October 27-28, 2021: SBC Summit Latin America, Cancun, Mexico. Produced by SBC. For more information, visit https://sbcevents.com/en/sbc-summit-latinoamerica
November 4-5, 2021: iGaming Germany, Berlin, Germany. Produced by Eventus International. For more information visit https://www.eventus-international.com/igg
November 9-11, 2021: Betting on Sports Europe, Stamford Bridge, London. Produced by SBC. For more information visit https://sbcevents.com/betting-on-sports-europe/
November 18-19, 2021: International Lottery Play Summit, Shanghai, China. Produced by Eventus International. For more information visit https://www.eventus-international.com/ilps.
November 30-December 2, 2021: SBC Summit North America, Meadowlands Exposition Center, New Jersey. Produced by SBC. For more information visit https://sbcevents.com/sbc-summit-north-america/
December 2-3, 2021: CIC Chile iGaming, Sun Monticello Casino & Hotel, Chile. Produced by Eventus International. For more information, visit https://www.eventus-international.com/chile-igaming
December 13-14, 2021: NCLGS Summer 2021 Meeting, InterContinental, Chicago, Il. Produced by Spectrum Gaming Group. For more information, visit NCLGS.org. Contact [email protected] for sponsorship information. For legislative membership contact [email protected].
January 24-25, 2022: Play Social—Social Gaming China, Shanghai, China. Produced by Eventus International. For more information visit https://www.platform-infinity.com/play-social
January 27-28, 2022: eCommerce World Expo, Beijing, China. Produced by Eventus International. For more information visit https://www.platform-infinity.com/
March 22-23, 2022: SIGMA Africa, Cape Town, South Africa. World iGaming Festival. For more information visit https://www.sigma.com.mt/en/events/africa.
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