Julia Carcamo, Author at GGB Magazine

Testing, Testing, Testing

By Julia Carcamo Tue, Sep 27, 2022

Want to know whether a product, promotion or event will succeed even before it happens? Market research is the answer, but it has to be more nuanced than it has in the past

Published in the October 2022 issue.

The Brand is the Experience

By Julia Carcamo Fri, Aug 26, 2022

How to create extraordinary moments and engender instant loyalty

Published in the September 2022 issue.

Don’t Date Your Data

By Julia Carcamo Mon, Jun 27, 2022

With so much information available to casino operators these days, how can you evaluate its quality?

Published in the July 2022 issue.

Tying the Knot

By Julia Carcamo Tue, Apr 26, 2022

Why there needs to be complete cooperation between corporate and property when deciding on marketing strategy.

Published in the May 2022 issue.

Digital Dynamics: Marketing in Today’s World

By Julia Carcamo Thu, Mar 24, 2022

Facebook, Twitter, TicTok, Snapchat… What’s the best way to get your message out?

Published in the April 2022 issue.

Panic Marketing

By Julia Carcamo Tue, Jan 25, 2022

While you have to keep an eye on your competition, reacting to every marketing program is not wise and can be counterproductive

Published in the February 2022 issue.

Advertising: Consider Your Content & Volume

By Julia Carcamo Mon, Nov 22, 2021

All eyes are on gaming companies who want to establish their brands

Published in the December 2021 issue.

Anticipate Surprises

By Julia Carcamo Tue, Sep 28, 2021

Is your brand ready for the next curve ball?

Published in the October 2021 issue.

Next-Level Customer Engagement

By Julia Carcamo Tue, Jun 22, 2021

Touching your guests on a continuous basis creates loyalty and excitement

Published in the July 2021 issue.

Helping Consumers Love Your Brand

By Julia Carcamo Wed, Jan 20, 2021

Creating brand love is creating loyalty. But creating loyalty is a complex, multi-layered process.

Published in the February 2021 issue.

Casino Marketing—Art or Science?

By Julia Carcamo Wed, Jun 24, 2020

The first Casino Marketing Monitor examines job performance, satisfaction and challenges

Published in the July 2020 issue.

Signs of the Times

By Julia Carcamo Wed, Sep 26, 2018

Do customers tune out the digital wave or are signs still an effective way to get your message out?

Published in the October 2018 issue.

Not So Free To Be

By Julia Carcamo Tue, May 22, 2018

Social media strategy and trends casino marketers should be watching

Published in the June 2018 issue.

Casino Brand Building 101

By Julia Carcamo Fri, Apr 25, 2014

Creating an effective brand boils down to five crucial steps.

Published in the May 2014 issue.