Swiss Gaming to Offer Blackjack eXtreme

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BJX Entertainment announced that the company has selected Swiss Gaming Corporation to help bring its new game, BlackJack eXtreme, into the global gaming industry.

Invented for television, BJX is a new method of playing blackjack at the poker table. It is a player vs. player game and the casino takes no risk. Several key features of the new game include allowing the player/dealer to choose which card the table sees, allowing players to raise their original bets up to all-in and then receive as many cards as needed to improve the hand. The player/dealer is allowed to surrender to the table.

“We are delighted to work with BJX to bring this innovative product into the gaming industry,” said René Lindsen, CEO of Swiss Gaming Corporation. “Like hold’em, this totally new game seems deceptively simple until you actually play the game-then you see that each hand is a unique situation. The explosive growth of poker indicates that social or community gaming attracts new players and offers a fresh attraction which brings regular visitors back more frequently.”

(Lindsen also is European sales director for Global Gaming Business.)