Inspired Agrees to Sell UK Holiday Parks Business
Inspired Entertainment has entered into a definitive agreement to sell its UK holiday parks business and certain associated leisure assets to GENDA.
The deal is worth approximately $25.1 million in cash, subject to customary adjustments and closing conditions. Buyer GENDA is a global entertainment company with interests across markets including the U.K., U.S. and China.
The sale relates to Inspired’s business of operating and managing over 11,000 amusement and gaming machines across approximately 170 family entertainment centers and adult gaming centers. These are located within holiday parks and other entertainment venues throughout the U.K.
As part of the agreement, Inspired will provide gaming content and platform services on a recurring revenue basis to Indigo NewCo. This covers the associated leisure assets within the wider deal.
Inspired anticipates the deal to close in Q4 2025, subject to regulatory approvals and other customary closing conditions. Net proceeds of the sale will primarily be used to pay down debt.
Next Step in Evolving Strategy at Inspired
Inspired Executive Chairman Lorne Weil said the decision to sell fits in with the company’s wider shift in focus to digital gaming.
“This transaction is the next step in the ongoing evolution of our strategy as we continue to move toward a more digital and scalable model, which offers stronger long-term growth potential and a higher margin profile,” Weil said.
“The sale of the holiday parks business helps to further align our portfolio, increasing our digital EBITDA mix and improving our company-wide EBITDA margin.”
Weil added that the sale will streamline operations, moving Inspired toward a “more agile, less capital- and labor-intensive structure” with increased flexibility in capital allocation.
“Overall, it aligns with our strategy and our focus on building value sustainably over time,” he said.
