Worthy Successor

Product: Bluebird xD gaming cabinet; Manufacturer: WMS Gaming

Product: Bluebird xD gaming cabinet
Manufacturer: WMS Gaming

This fourth and latest in the innovative cabinet series from WMS is designated Bluebird xD for its focus on “experience design.” The company drew upon its predecessors along with input from players and operators to engineer across-the-board changes in sights, sounds, high-definition displays and comfort into this newest version.    

The latest advancements in the fields of lighting, audio, interactivity and ergonomics have been combined to present a clear progression in slot game entertainment. Individually and especially when grouped together in a networked environment, the new cabinets add dimension to slot game immersion and player engagement.

The ability to create what is deemed a first-ever bank-level celebration based on in-game activity is a key Bluebird xD highlight. Various game play features and events including bonuses and wins have been choreographed with lights and sounds and at appropriate times, are broadcast across dual rows of high-definition wide-screens. The overall special effect is one of story-line action as game elements appear to respond and engage with each other as they move across all screens.  

The visuals are displayed on the Bluebird xD cabinet with its dual widescreens: 22-inch high definition screens on the bottom and either 22-inch or 32-inch on top. Other major features include a Bose sound system that has been calibrated to how the human ear perceives sound by adjusting tonal balance whenever the game volume changes. This provides clear audio detail and nuance regardless of game volume. For player comfort, screens are positioned for optimal viewing and seating positions offer added leg clearance and an integrated foot rest.

The Bluebird xD utilizes the company’s CPU-NXT2 technology platform and has the option of networked game enablement. The cabinet is available in video and three-reel or five-reel mechanical Transmissive Reels versions. Termed a crossover cabinet, the Bluebird xD has the comfort and sightlines of a slant-top with the convenience and footprint of an upright slot. As part of the Bluebird series, this cabinet also has been designed to be functional, easy to service, adaptable and upgradeable.  

For more information about the Bluebird xD, visit www.wms.com or the microsite www.bluebirdxd.com.

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A marketing veteran also based in Las Vegas, Carolan Pepin has been working with companies from beyond the U.S. since her introduction to international business in Chicago with the Japanese conglomerate Panasonic. After being recruited to the gaming industry in 1996, Pepin worked for Aristocrat, Sigma Game and Cyberview Technology. Most recently, she has focused on helping an East European gaming manufacturer with its expansion into the American markets. Pepin can be reached via pepinmarketing@aol.com.

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