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WMS, HCL Partner On Marketing System

Slot manufacturer WMS Gaming has signed an agreement with India-based HCL Technologies, a leading information technology services provider, to partner on a new customer relationship management system for casino operators.

The new system, being built on the Microsoft Dynamics platform, is the next step in the technology WMS calls WAGE-NET-for Wide Area Game Enhanced Network. It is a server-based network that links games between different properties, permitting nationwide link-ups for game play.

The CRM module will be the fifth technology falling under the WAGE-NET umbrella, which currently includes Remote Configuration and Download, Account Based Wagering, Networked Gaming Enablement, and Patron Services modules.

The new partnership will add customer relationship management to the suite of Patron Services software in the WAGE-NET system. It will enable casinos to develop data mining programs, with business intelligence and analytics that will integrate marketing reinvestment offers with the gaming experience itself.

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