Slot manufacturer WMS Gaming announced the opening of a new technology facility in Chicago that will focus on products that will lead to a networked slot floor. The manufacturer opened the Casino Evolved Advanced Technology Lab, or CEATL, at its Chicago technology campus.
The new technology lab, according to a company statement, “features products built on WMS’ foundational network gaming technologies and will be used to debut new technologies and applications that demonstrate how a networked gaming environment enables casino operators to increase top-line performance by consistently engaging slot players on the casino floor, while improving efficiencies and returns on capital.”
The products showcased in the CEATL underscore WMS’ commitment to optimize the casino patron experience by leveraging the company’s WAGE-NET platform technologies—Remote Configuration and Download, Account Based Wagering, Networked Gaming Enablement and Patron Services. These foundational advancements are designed to further casino operators’ understanding of the near-, mid- and long-term benefits of networked gaming.
WMS’ Central Game Controller and FreedomPort technologies are key technology features of the new lab. Central Game Controller technology is a distribution server that administers secondary network applications to gaming machines on the casino floor. These applications are managed by the CGC server and sent directly to the game, adding new, differentiated gaming experiences and features that increase the entertainment level for players.
In addition to these technology platforms, the CEATL also features WMS’ Account Based Wagering technology and GamEdge, the company’s focused loyalty management and patron services offering.
“Opening the CEATL represents a significant milestone for WMS and our customers, as it clearly demonstrates the real-world benefits of networked gaming,” said Orrin J. Edidin, president of WMS. “Simultaneously, it serves as a platform for the future evolution of products and services that will allow entertaining gaming content to be enabled on new platforms and in new mediums. Customer interaction is integral to WMS, and our product offerings, and our approach in designing the Casino Evolved Advanced Technology Lab, was to cultivate a two-way dialogue with our customers, regulators and players for addressing the constantly evolving shift in player expectations and the needs of our casino customers.”