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William Hill Sign Content Deals With Bally, Microgaming

William Hill has been busy enhancing its online content.

Slot and system manufacturer Bally Technologies announced its online slot games are now available through the U.K.-based operator William Hill. Under terms of the agreement, Bally’s games will be available for players on

“We are happy to partner with Bally to offer its games to William Hill customers online,” said James Curwen, head of gaming operations for William Hill. “Bally’s innovative games have been successful in land-based casinos around the world, and we are certain our players will enjoy them.”

Microgaming also announced that William Hill has signed an agreement under which William Hill offers Microgaming’s casino and mobile content through Quickfire.

William Hill’s online offering comprises sports betting, casino, poker and bingo. The British gaming company went live with Microgaming content on the open platform on July 17.

James Curwen, director of gaming at William Hill, said, “The agreement with Quickfire, powered by Microgaming, will provide our players with world-class gaming content. Microgaming’s expertise in the industry and its rapid development of new content will strengthen our position globally; we look forward to working with them closely.”